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Do you think it’s time for Tim Cook to move on? He’s a #’s guy not a Visionary


  • Total voters
    509
  • Poll closed .

sunapple

macrumors 68030
Jul 16, 2013
2,834
5,413
The Netherlands
“And then the next CEO was a visionary, but he removed the Lightning port and the buttons and raised the prices seemingly without any reason at all, and the people murmured again. Then they appointed another stone-cold business man; no more changes, only S-cycles but still he raised the prices because of inflation so the people murmured again. This would continue to happen every decade or so. And so Apple did not change, the people did not change, but still the people kept buying the new model and Apple would continue to set consecutive quarterly records. The End.”
 

subi257

macrumors 65816
Sep 13, 2018
1,324
1,640
New Jersey
I’m not going for that. Samsung keeps on innovating. With its foldables alone. Including it’s under display cameras etc. Think Big. Think outside the box & never limit yourself.
Who wants folding devices? I bet they will not sell as many in a year as Apple sells iPhones in a day.
 

subi257

macrumors 65816
Sep 13, 2018
1,324
1,640
New Jersey
I’m coming from being in Love with Apple since 2006 not a Fan. So it hurts it really hurts to see my baby go downhill. For my baby to get stagnant. For my people to get $$ Hungry and not stick to its Principles.
Sticking to principles can cause you to be out of business. You can only dump crazy money into innovation when you have it. Apple was borderline out of business in the old days until Bill Gates helped. There are only so many people willing to buy a McIntosh IIFX in 1991 for $10K
 

DWHH1

macrumors member
May 13, 2010
35
32
Can I suggest that you are all missing the elephant in the room.

Since Tim Cook took over from Steve Jobs Apple has grown to become a $2.5tn company, one of the worlds largest. I believe that Tim Cook is now 60 years old so between now and a somewhat 'old' 65, if Tim remains in charge, Apple is on track to hit a $10tn valuation.

Now think 'Succession Planning', which will no doubt have appeared on the Apple Board agenda.

Which current Apple employee could you trust to take Apple to $100tn in the following 20 years?

Yes, there a good people running parts of Apple, indeed they are exceptional people but can they grow Apple the next order of magnitude??

If not, then who else could be a possible candidate - certainly not a fizzy sugar-water salesman. So who??

If this forum stream wants to address something interesting can I suggest you could consider this question.

Who has a demonstrable track record in innovation, growth, dynamism, and is handling that level of challenge?
 

campingsk8er

macrumors 6502a
Feb 4, 2011
555
249
Elizabethtown, PA
Apple needs a “Visionary” person in its leadership position one who has a passion for technology & also has a backbone like Steve Jobs and is not afraid of saying No and calling people out. Steve Jobs in my opinion would of never released the current iPhone 13 Pro. It would of been much much better. Tim Cook is a logistic & a numbers guy. Not a leader that should be charged and not one that others inspire to be & look up to.
Did you personally know Steve Jobs? How do YOU know what he would or would not have released. Trust me, I loved Steve as much as the next person but y’all gotta get over this undying worship of him. He’s gone. NO ONE knows what exactly he would have approved or not.
 

subi257

macrumors 65816
Sep 13, 2018
1,324
1,640
New Jersey
I wouldn't want to place all blame on a single person.

However, the thing that increasingly sours my perception of Apple is the ever-increasing number of products in every iPhone line-up and the overtly calculated and greedy ways that Apple cuts and alters both hardware and software features from the lower spec'ed models, and sometimes even higher spec'd models that still aren't as capable as the most expensive ones in the line-up in a given year.

My biggest gripe with the confusing line-up is not the price, but first and foremost how much fine-print you need to go through and how, almost every year, the media has to put out various charts and explainers for consumers to grasp exactly what you gain or lose from buying one iPhone over the other despite them carrying the same model number and being released the same year.

And what adds to this confusion, is how many of the key features don't always align with the specs of the models.

Like, why on Earth would you even put out a 128GB iPhone 13 Pro a "Pro" model in the year you're promoting iPhone as this "Hollywood ready" video recording beast if it, unlike the other storage tiers, can only do ProRes at 1080p/30 fps. ProRes fills it up too fast at 128GB? Then cut the 128GB model from line-up altogether and start the 13 Pros at 256GB. Or just don't give any of the Pro models ProRes@4k this year.

Promoting the 13 Pros as tools for high-end amateur filmmaking and then putting out a model with the "Pro" moniker that is missing a pro feature just doesn't align with anything else than making more money.

There are far too many products in the iPhone lineup and they are too different on too many parameters.
That is true, but the economy and business world has changed. Apple like any other corporation large or small, is beholden to the shareholders are is obligated by public corporate law to provide best possible ROI to investors.......and Apple is certainly doing that.
 

myhaksown

macrumors member
Feb 6, 2012
79
105
Tell that to the people folding and flipping their Samsung phones (as well as writing notes with a digital pen).

The issue isn't the slowing of innovation, it's the stagnation of Apple's products. The new iPhones aren't discernably different from the model before it. More importantly, they fail to even integrate innovations that have been around for years now: under-display (or even power button) fingerprint sensors, always-on displays (a software feature!), lack of a huge notch etc.

And while we're talking about the notch...that symbolises Apple's stagnation more than anything. That abomination has now been there for 4 years and 6 iPhone iterations (X, XS, XR, 11, 12, 13). This year, they've slightly shortened the width while making it taller - and adding nothing to the notification area. Jobs must be spinning.
Wow, where to begin!

First off, the notch. Yeah it sucks, but antenna bands have been around longer. You could say that’s an example of Apples stagnation. Except no! It’s not! The point I’m trying to make here is that you can do that with just about any part of any device. I’m not aware of any android phones using real facial recognition tech under the display. What they ARE using is the basic front camera for that. We all know how that’s working. You can get by it with a photo….that’s not to say the notch doesn’t suck, just that it’s got a purpose.

Touch ID in the home button or under display. Would it be nice? Probably, but my boyfriends Samsung with under display fingerprint reading is awful. It fails more often than it works and it’s comical at times. I can’t speak for all devices or versions of under display reading but much like QI charging, they’re gonna wait for the tech to mature rather than put out a half baked idea like Samsung, LG, and HTC have in the past. Apple is almost never first. They’re just better….sometimes. Plus, idk about you but I remember when we had to slide our fingers over finger print readers. That sucked and it frequently didn’t work. So don’t hold your breath on power button Touch ID for phones. There’s a reason they created Face ID.

iPhone iterations. There are 5 generations there, not 6 and there are 7 devices in that period. You forgot the SE2. Anyway the XR was launched with the XS. There is no reason so suspect they’d release a totally new design for a low cost model. Plus, between those generations there’s been one design change. Rounded to flat sides. I’m gonna call it on a technicality here but a valid one none the less. Look, rather than claiming stagnation point out what you’d like to see changed. I’m sorry the display didn’t change shape or look and the size didn’t get 3x bigger but that’s not an indicator of stagnation.

+After reading more comments someone pointed out the S models. Same body, different internals. Still not stagnation.

Foldable phones. Do you really want that? Let’s be real, this tech is so friggin new and is so prone to breaking. Remember Samsung’s original review units? Every one of them broke in just a couple of hours of use. They fixed it and sent new ones, but until the tech matures a ton more and can work just as reliably (or close to) as a non folding display don’t expect Apple to adopt it. Again, not first, just better…sometimes.

Always on display. You’re half right, software is a key part here but hardware limitations are what hold us back. I could have my phone screen on 24/7 but oled displays are super prone to burn in and the backlight alone uses a ton of power. That’s why the Apple Watch uses a mostly black color scheme. Bright colors and white use much more power than darks ones and black uses next to nothing. Oled displays are very power hungry. So really we would need a different display technology to make it work without draining the battery crazy fast. Led/lcd wouldn’t be ideal without better backlighting solutions and I’m sure Apple is working on better quality, lower power, and brighter displays that can do just that. Apple probably feels they could do it better than the competition has in the past. Who knows.

As for all of you saying jobs wouldn’t have done this or that. Let’s start by remembering how much of an ass he was. People in Apple didn’t look up to him, they feared him. The public didn’t get to see that so we admired him. Did he know how to lead? Yes, duh. But he’s not the god some of you make him out to be. It’s a tech company not heaven and hell where jobs and cook each have their own domain. Jobs gave a few years of advice before he died and cook has been past that for several years now. Tim Cook has led the company just as well and at this point longer (or close to) than jobs. He’s led the company thru difficult times just as well. Right now is a great example, Apple is making the same switch they made in 2005 under jobs and just as seamless. Anyone remember PPC to intel? Let’s be real cook is doing a good job. Calm down, read a book, and learn something new. I recommend the Steve Jobs biography by Walter Issacson. It’s a treasure trove of info on jobs and Apple with some parts on cook.

if I’ve misrepresented or provided incorrect info about something let me know!

Edit: typos and clarity
Edit 2:typo
 
Last edited:

Oguzhan Tufenk

macrumors newbie
Sep 5, 2021
23
39
If you had asked me if I would like to see a new CEO, I would have said "yes" but I disagree with the last sentence.

Those who compare Tim Cook to Steve Jobs are very unfair. Steve Jobs was a genius and his success was evident. We also see very well what Tim Cook has done to Apple.
 

beanbaguk

macrumors 65816
Mar 19, 2014
1,408
2,440
Europe
I only read the first page and the post is both deliberately inflammatory and just absurd.

I couldn't care less about TC but he's taken Apple to new heights and none of the recent development had anything to do with SJ. He may have laid the foundation and groundwork, but TC has taken Apple to stratospheric heights through his leadership, skill, and vision.

To say he hasn't got vision is total nonsense. Apple Silicon is just one insane achievement to come from Apple. The App Store. The camera technology. The screen technology. The product quality.

Those who criticise without an answer are the ones that lack vision and most probably common sense. If you could do better, what would you change?
 
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a-m-k

macrumors 68000
Sep 3, 2009
1,546
132
I just reread A P V's original post, at first it sounded like they weren't happy with Mr. Cook's personal preferences. Which I hope that isn't the case. If that were the case, they would have probably left years ago when Mr. Cook began working at Apple. I might know someone who "crossed over" to the windows world because they realized Mr. Cook's personal preferences. (The timing is too weird, maybe it was a coincidence. Who's to say?) It had nothing to do with how Mr. Cook is running things now.

I certainly hope they, or anyone before them, not to mention any of the millions of Mac enthusiasts who aren't on macrumors., didn't leave the Macworld because of Mr. Cook's personal preferences. (I'm talking about the person (family) I know.)

Please tell me I read their post wrong and I am assuming wrong.
 

nickinVictoria

macrumors member
Jan 18, 2008
31
1
Victoria, BC
Apple needs a “Visionary” person

I don’t think people realize how difficult it is to find or cultivate this type of personality. Tim Cook is not a Steve Jobs and conversely Steve Jobs is not a Tim Cook. Tim has guided Apple through many different stages of growth and tumultuous business times. Steve couldn’t do this, I know as a NextStep Reseller way back when. All the latest technology was sitting in the Next headquarters and there wasn’t a Tim Cook around. Had he been there, Next would have bought Apple!

the guy I thought would have done Steve proud would have been the South African/Canadian kid but Tim doesn’t have the balls to work with him and that rocket has now lifted!
Can Apple nurture someone who is wreck less beyond imagination, so emotionally invested he forgets his own family and dedicated to perfection whilst taking direction from a Tim Cook personality type? Now that is an interesting question for the board to ponder, because Tim Cook is leaving Apple.
 

decypher44

macrumors 68000
Feb 24, 2007
1,812
2,987
Orange County, CA
Lol. You wouldn’t know the first thing of what it’s like to run a trillion $ company. But hey easy to just groan by your self which no one would care. Apple will do what ever they want no matter what your stupid opinion is
Why so mean and rude? OP wasn’t being that way.
 

Stunning_Sense4712

macrumors 6502
Apr 12, 2021
339
498
Unless Tim Cook makes a monumental cockup, the Apple board is never going to get rid of the man who has made the company a $ trillion dollar company.
I would argue Steve Jobs made Apple a trillion dollar company and Tim Cook is just riding on his success.
 

oliversl

macrumors 65816
Jun 29, 2007
1,499
430
Tim can run for California governor, meanwhile Forstall can focus on making great tech products
 

Stunning_Sense4712

macrumors 6502
Apr 12, 2021
339
498
Totally agree about the foldable phones. It’s cool it bends but what’s the point?

There’s a reason Tim Cook just had a $750M bonus paid out and we’re here on a message board arguing over whether he’s cut out for the job.
In addition the bending of the screen makes me question the durability and longevity of the device.
 

warnerve

macrumors member
Sep 23, 2014
59
28
Apple needs a “Visionary” person in its leadership position one who has a passion for technology & also has a backbone like Steve Jobs and is not afraid of saying No and calling people out. Steve Jobs in my opinion would of never released the current iPhone 13 Pro. It would of been much much better. Tim Cook is a logistic & a numbers guy. Not a leader that should be charged and not one that others inspire to be & look up to.
thanks for the lolz. Its funny seeing people talking about things they have absolute no clue about with such confidence 😂
 

dontwalkhand

macrumors 603
Jul 5, 2007
6,462
3,003
Phoenix, AZ
Steve Jobs did the 3GS, and the 4S, 5S (in a way, these were still his designs). So I am sure the 13 would have just been called the 12S and that was that. Other than that, these phones probably would have still come out anyway.
 
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