I have a new app coming soon, that is free with limitations for test/light usage. And I'll offer either subscription, either a one-time licence fee for unlocking everything.
With free future updates.
Do you think it is a good balance?
The problem is for new features that take a lot of time to develop. Apps are now about continuous improvement. Hence the subscription model (which does not make any sense for apps that are not updated).
I think you are in your right to do what you want with your app. However, a subscription is a good way to earn in money each month without actually doing what's said in a given description for an application, despite promising continuous updates that improves the app greatly.
Though I don't know what app you're releasing or working on I am very aware that if other human species are like me; adult men and women - and not babies, They'd take what ever cash they can get. Users will drop off the subscription to a given app and a developer feels that. If suddenly a $1000 dollar income each month goes to $100 a month for that one app.
I'd love that developers stick to just a full one-time unlock for a 2.x version and so on. I think that earns more respect from users. A developer is a user of some apps too I gather?!
By respect I mean, that a user will buy an app for $10 - $15 and that's sell so many copies.
Do what one will with that money - no-one awaits your next move. Secure the app, fix bugs within your limits for dealing with said application. When that's over, make the app unsupported.
Is macOS and iOS and Apple devices really for the rich and the unknowing as the tale goes?
We've heard that for years on end and it appears that Apple, by allowing app-subscriptions, magnifies that tale plenty.
In the days of theming OS X Tiger using Shapeshifter from Unsanity; I would have given them $5 a month easily for working around the APE Framework that gave Apple Genius Bar so much trouble(from memory, but reading about it back then). Even the Flavours guys for continuing support modern macOS versions I would have given $49 for a version of Flavours that can run on macOS Catalina. It's just not happening because of SIP.
Things like that give meaning for me. It's what I'm happy seeing, doing, working on and with.
I get that other people have e.g a writing app or a calendar app as their Must Have App. I just don't. There's no-one sitting down(that I know of) coding the next Flavours style app for macOS 10.15. The world is so different today. I'm 41 and I don't know if age is a factor in wanting subscriptions shipped into deep space.
I'll end this one with a nice one..
To the developer and fellow Mac/iOS user I quoted; I'm sorry. I tend to think out loud and I am a filthy-minded human being.
I feel a pressure to write and speak and sometimes it gets out on a tangent.
I just hope you do whatever you feel is best for you. You as a developer make apps for me and everyone else in our eco-system. Thank you.