So an update from me:
1. Got the code on Monday (This is now 96hrs later)
2. Code received within minutes and proceeded to wait for launch
3. Launch came and bang on the launch minute I input my code to be told it isn't valid so I emailed
uptodatesupport@apple.com or whatever that address is.
4. Within 1 hr I got a reply with the usual instructions on how to input a redeem code!!! I replied said the issue is with their code not me!
5. 26hrs past with no response so I emailed them again asking for a new code ASAP.
6. Woke up this morning with a reply from them which I would only describe as rude! It was the same email as before yet this time they highlighted in yellow the following:
If you have additional questions regarding the redemption or installation of your software from the Mac App Store, go to the Mac App Store Support link which is found in the Quick Links section.
Please note that we can only assist with inquires for the OS X Mountain Lion Up-to-Date program. For all other questions please consult
http://www.apple.com/.
Thank You For Choosing Apple
So it appears the muppets on the end of this email address don't deal with the codes - they are washing their hands of it! Though I am about to point out the following from their original email:
If you did not receive an email from the OS X Mountain Lion Up-To-Date program with your content code, please check your spam filter settings for attachment restrictions and contact us at
uptodatesupport@apple.com to have this email and your content code re-sent.
Anyway in the meantime I bought it and had the Mac App Store support staff refund me, they also left the ticket open so I can contact them in 72hrs if I still don't have my code. I can;t believe how poor this process has been its a disgrace.