Needed to vent my frustration somewhere. So I sent a message to
feedback@apple.com,
support@apple.com,
uptodatesupport@apple.com...and to the office of Tim Cook. People can laugh at this, but companies should take the frustrations of their customers very seriously, whether they be at a retail level or boardroom level.
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Apple,
I am very disappointed in the way in which your company has handled the Mountain Lion Up-To-Date programme - a scheme which is available to individuals like myself who are dedicated early adopters of Apple products and have purchased the new Macbook Pro Retina Display.
I was eagerly anticipating downloading the new OSX on Wednesday 25th July (even taking the afternoon off from work) and I had - as is assumed with Apple products - expected it would be as easy as entering my serial number and downloading the OSX. After all, ALL new rMBP's are by default eligible for the scheme.
Instead, whilst some individuals filled in their forms and received codes instantly and other consumers who haven't just spent £2000 on a new rMBP were able to purchase the OS, I have been made to wait for 48 hours AND COUNTING for my redeem codes.
The only explanation behind staggering the redeem code automation is to relieve the load on your servers, due to the demand for the OS. However, to make dedicated and loyal early Apple adopters wait and wait and wait, whilst Mountain Lion is available for purchase to anyone is disgusting. Looking at the Apple financial figures for the last bazillion months, are you telling me you can't afford to roll out a new OS better than this?
What's worse is that Apple Support have been a total waste of time and very disingenuous. I phoned them after waiting just one hour for my redeem code. They admitted it was a rather erratic system, but it would "definitely be with me within 24 hours". Not satisfactory, but I could live.
24 hours later, with no email code, I phoned again. It will "definitely be in my inbox within 48 hours". Nothing.
Today, I call and the man from Apple Support says "oh yes, I see it has been approved and I do have the power to send you the email, but we have a directive to say we can't unless it's been longer than 72 hours".
That's not support. That's anti-support. That's called frustrating your customers.
I love Apple products, but please make sure Apple does not overlook their loyal customers again and risk antagonising individuals like myself - as we are your core business.
Regards,
Me