They only really started selling them around the 6, right? And I remember someone saying that really they donāt want you to cover such a beautiful gadget because you rarely see an Apple exec using one. That in their eyes this beautiful design was never intended to be covered up.
Remember the āyouāre holding it wrongā fiasco? At the Jobs press conference someone asked the executive team (most of whom were there) what case they used on their phones. They all pulled their phones out and every single one of them was naked. Now, itās plausible that they planned that, but this was in the era youāre referencing when Appleās stance was āPut a case on this beautiful thing?? Are you insane??ā