This is true. Because of my, at the time, annual upgrading, I was known as the āApple Guyā at work so I had to of course buy the X because it was the āXā. And people would have been disappointed if I didnāt get it. Heck, I would have been disappointed in me if I didnāt get it. I can call it the Twitter phone now!The X was the most exciting new iPhone imo. It felt like a significant leap from my 6 and I havenāt seen another significant leap since then.