I'm hoping to release a game in the next couple of weeks, and I've given a lot of thought to the price I'll sell it at.
I considered making it as cheap as possible, but then most people will just skim over it thinking it must be rubbish. In two weeks time, there'll probably be nearly 1000 games on the App Store, most of them dirt cheap "match 3" clones; and it's going to be VERY hard to make an app stand out.
Which is why I'm considering making the app MORE expensive. If you make the most expensive iPhone game out there, it has to get a lot of press. Just like this one.
Ok, I'm not going to sell it for $1K, but still, the point's valid.