All EV’s are definitely not aimed at the luxury sector, when there’s quite a few models that start/near around $38,000-is, and most definitely don’t include luxury materials either. The problem here in North America, is a two fold situation, the infrastructure (Both the electric grid and roadways) has to improve to have a wide-spread platform for electric and not enough consumers have the necessary education of why they would want an electric car, because that requires a significant change from their internal combustion vehicle. With fuel prices being unstable as they are now, definitely provokes consumers to other possibilities. And the last reason being, the availability is far too limited with manufacturers that can’t produce them fast enough due to lack of parts availability, which is something that probably won’t be established more lucratively until the end of this decade.
The other consideration too, is that usually the base model EV from manufacturers, includes a ‘single motor’ that is either FWD or RWD, and in some states where snow is predominant, AWD is the only real considerable option for better stability/handling, which also means that would include a ‘dual motor’ for EV’s, which includes a higher price tag for those models. There’s a fairly distinct price hike between a single motor and dual motor EV, which I think is probably too steep for some consumers to upgrade, depending on what trim option they choose and from what manufacturer.
But besides all that, [And not to turn this thread into economics], but the entire consumer market is upside down with the cost of housing, retail/grocery is obviously more expensive, I already mentioned fuel prices, even airfare is considerably higher for travel, the list goes on. So in that event, I think all these inflation rising costs is pushing the consumer to keep their ICE vehicles longer, where they are essentially trapped until the market can settle and return to some sense of normalcy before they consider purchasing a new car, given if the average consumer isn’t able to keep up with the rising costs of living, then there’s no way that they’re considering an EV or any new vehicle for that matter.