Apple has talent to do events with really nothing amazing. Last few years showed us that almost on regular basis.
Remember the event for AppleTV+? (an example)
Remember the event for AppleTV+? (an example)
I would tend to agree, but then why the event? Last year Magic Keyboard and iPad Pro refreshed dropped as website refresh and I think that was good enough. Why would airtags warrant air time? Maybe Apple is just more ready now than it was a year ago when it comes to digital events but I think that doing too many of them definitely brings format fatigue in the viewers eye (esp. empty ones at that). Don't get me wrong, I love the shots from the Apple HQ BUT half what is said is a tad overdone.