First of all I would like to thank you for your elaborate, well-written, and constructive reply. I have made some attempts at your suggestion of changing the display temperature, but that did not really work along my preferences; if anything it made the colour shift more obvious because relatively nothing changed about the uniformity of my display; the top became brighter, so did the lower half, but it adds up by the same amount and the discrepancy is still present.
I am sort of at a loss when it comes to the point of exchanging it as well. Reality is, if I were to have it replaced I would have have to make the decision within a couple of days. Where I live there are no real Apple Stores around, so everything revolves around having it picked up and delivered. Above all, I have the feeling that Apple's return policy is less easy going in my country than in the US. I absolutely adore the machine, and the screen really isn't all that bad, and if I hadn't found out about these issues on this forum I probably wouldn't even have noticed them that easily. However (there's always a but), now I am certainly aware of the issue and the fact that my screen is not completely uniform. And the question is: am I going to settle with these issues on such an expensive machine?
It bums me out, really, because if I knew I would be getting a perfect, 100% white and uniform display, I would have it exchanged in a heartbeat. However, looking at some of the screens around: who knows what you're getting next? The ultimate solution would be to just ask for a refund and wait until Apple issues a screen improvement with the next year (maybe IGZO). But there's really no going back to my MBA now after having just tinkered around with this machine for two days. It is such a giant leap forward compared to the MBA in a variety of aspects.