Apple can only rest on former glory for so long. I think this might be it… it’s still a good device, but it’s not really “better” than say a 15, 14 or 13. Perhaps even 12!
And people will always buy an iPhone for the first time and be happy for a multitude of reasons.
But anyone coming from a 12-15 will be “disappointed” as,they’ve spent a lot of money and it’s basically “identical” to what they had. Eventually people will start thinking why am I paying this much again?
So, let’s not start a schoolyard fight here, but…
A) I predict the 16/16 Pro will be their lowest volume phone in last 5-6 generations
B) People who do buy it will not be satisfied enough compared to how much they spent
C) AI will be exciting, but it won’t give enough ROI for the customers that it it will make the purchase satisfactory (AI will need iOS 18, 19 and 20 before it is valuable for the customer, by then it will be an expected function not a bonus function