When I tested it playing Crysis in Win XP I still reached 60C GPU temperature easily so I don't plan to do a lot of tuning to get maybe 10% more speed with the risk of damaging the card.
I know this is going to sound outlandish, but the Geforce cards can run pretty reliably up to about 90-100C. At that point they will throttle themselves so you don't burn the card up. With overclocking the card you are far more likely to run out of voltage, thus hitting a clock speed wall, than to overheat the card and have it burn up. Of course I think it may be possible to burn up the memory though, but from experience you will see artifacts and lockups before destroying a card.
Also always test your overclocks in software before modding the firmware, you will save yourself some grief.