Apple.com comparison tool still allows one to compare the iPhone X and Xs
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Apple Discontinues iPhone SE, iPhone 6s and iPhone X
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Apple.com comparison tool still allows one to compare the iPhone X and Xs
Same thing happened with the iPhone 5 (when 5s and 5c came out the following year)
After trying the SE, 8 and 8plus I can say one thing. The + is too large for me. If my 5S died, I would probably have to buy either SE or 8 as Apple does not longer make an flag ship iPhone I would consider buying. I find both SE and 7/8 sizes great. Not so the new X/Xs/Xr/whatever paddles.
There is nothing else left. Sony's Xperia XZ2 Compact is not compact at all. We've got nothing.
The single digit sales % for the SE tells Apple there is not a "big chunk" that want a small phone.[/QUOTE]
It is not clear that the single digit is of units, or revenue. But even so, according to the link below, Apple was on track to sell 20,000,000 iPhone SE units in 2017. That's a lot of phones, even if it is a "small percentage". Those lost sales will not just go to the bigger, more costly iPhones. Some would go to the used market, some will go with a cheap flip phone or without, and many would go to Android.
Apple continues to sell the iPod Touch, though it sells much less than the iPhone SE. The iPod Touch keeps people in Apple's system. The iPhone SE similarly keeps people for the App Store, Apple Pay, iTunes, build the developer base, etc. Today's iPhone SE buyers will largely be tomorrow's Apple iPhone Xs buyers.
Apple may make less money on the iPhone SE than they do on the 7, 8 and X lines. They aren't losing money on it though; nor does Apple have a capacity or cash flow problem.
So if I accidentally smash my iPhone X, I’ll only have to pay the deductible to get an new iPhone Xs, as soon as they are available. I guess I don’t need to trade-in, upgrade and start the cycle over. Problem solved. Gotta love accidental...you’re welcome
They do, and they just sold you another one. This kind of discontinuation forces customers to go out and buy old stock and it works.
Down the line all we can really hope for now is a smaller XR, which probably won’t happen for another 6-12months. Even then with the bar set this high, their new small phone will probably be 4.5”, and be $200 more expensive than what an SE was.
I'm not so sure. Jobs could be pretty stubborn when it came to his personal aesthetics, and he stuck with the small screen for a long time. Going back, he resisted putting cooling fans in the Mac, Fat Mac and Mac Plus, because THEY MAKE NOISE. The SE came out over a year after Jobs resigned from Apple. Jobs also resisted multi-button mice, and would reintrocuse past market failures (e.g. Apple Cube). Jobs wanted a hadheld device that could be operated with one hand. I can barely do that with an iPhone 6s, and I have large hands. It is a breeze with an SE or an iPod Touch. Jobs would sometimes let his intuition or emotional responses override the numbers. Cook doesn't have the same approach.
Easy solution, provided updated version of both.
But that's too much to ask, from the richest company on the planet, I suppose.
I think they will do a smaller XR, just not yet, as everyone would have bought that over the larger size. And going forward that’s basically the end of the home button. However it’s configured, I imagine we’ll get XI phones next year, and XR will be the new standard model - hopefully with a little sibling.
Steve cared about the consumers even if the prices were high he still cared about Tech and design not just making money Tim Cook does not care about consumers just fanboys because he knows they will buy anything even a phone made out of Apple Tin Foil.
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iPhone X was released November 3, 2017 not even 3-4 years passed which is usually how long a Applecare lasts or gets OS updates or purposely new OS slows iPhone or kills battery. **** I got my iPhone X January 2018 wow not even a year old this is a insult who looked at Apple as being innovative might as well make Microsoft what they use to be before again.
Not to mention iOS 12 turned it into a refresh beast of a smaller phone. I find myself using it more because of that. Main device is the 10 and not upgrading that either. I’m bummed they discontinued the iPhone SE though. It’s still good enough to sell.
The manufacturing process for the SE vs. the X is probably pretty drastically different. With only 8% of sales, just didn’t make sense to continue it. Complain all you want, but it just wasn’t a big seller. And, from Apple’s perspective, they probably saw it as the lost cost alternative, which has now been taken over by the 7.
You can always buy a discontinued iPhone on Swappa. I buy all my devices from that site. I trust that site 100x more than any other marketplace.