I attended one a few months back and made it to the second interview (I bombed magnificently, my one to one interview was terrible ). This was for the London South-East branches (madness, they are miles away and I would have needed to actually buy a car to make it to the store each day...but still, it's Apple so you don't say no to an invitation )
Apple definitely go for a personality type and expect you to demonstrate that in the seminar. Apple know-how isn't necessary but you'll be expected to show a keen interest (obviously) and enthusiasm. You'll need to be friendly with everyone, I think at least that they'll watch how you interact with your group (there are group tasks which are kinda fun). Ask questions (they are big on this), try and converse with the interviewers. It's weird, it's actually a formal event, but they try and make it seem casual.
Second stage is more of the same (in my experience anyway), just with smaller groups and of course the one-to-one interview. The focus was more on the retail experience now rather then just Apple on the whole. We received documentation beforehand and were encouraged to visit an Apple Store (this might vary...)
Yeah, NDAs are signed at each interview, but they don't really tell you anything earth shattering, even the process seems to be posted about online a fair bit
edit: iVanessa, just watched your video (very enjoyable). It kinda brought back some of the negative aspects of the whole process though.
1) I agree that it's extremely frustrating that they don't give you proper feedback after rejection. The process is so long winded and there are so many things you can mess up on. I really disliked how they emphasized the fact that feedback just wasn't going to happen. Especially considering...
2) They really do make you jump through hoops. My invite to the seminar was reasonable enough, I got it a week before the event. My callback happened literally 2 days before the event, AND they gave us homework. There was a ZIP file attached to the email with forms to fill in, and PDFs of articles about Apple Stores we had to read (seriously...), AND they advised us to come and visit an Apple Store. I think the assumption that I'll be OK to just drop everything at short notice pissed me off a little.
[/whine]
Apple definitely go for a personality type and expect you to demonstrate that in the seminar. Apple know-how isn't necessary but you'll be expected to show a keen interest (obviously) and enthusiasm. You'll need to be friendly with everyone, I think at least that they'll watch how you interact with your group (there are group tasks which are kinda fun). Ask questions (they are big on this), try and converse with the interviewers. It's weird, it's actually a formal event, but they try and make it seem casual.
Second stage is more of the same (in my experience anyway), just with smaller groups and of course the one-to-one interview. The focus was more on the retail experience now rather then just Apple on the whole. We received documentation beforehand and were encouraged to visit an Apple Store (this might vary...)
Yeah, NDAs are signed at each interview, but they don't really tell you anything earth shattering, even the process seems to be posted about online a fair bit
edit: iVanessa, just watched your video (very enjoyable). It kinda brought back some of the negative aspects of the whole process though.
1) I agree that it's extremely frustrating that they don't give you proper feedback after rejection. The process is so long winded and there are so many things you can mess up on. I really disliked how they emphasized the fact that feedback just wasn't going to happen. Especially considering...
2) They really do make you jump through hoops. My invite to the seminar was reasonable enough, I got it a week before the event. My callback happened literally 2 days before the event, AND they gave us homework. There was a ZIP file attached to the email with forms to fill in, and PDFs of articles about Apple Stores we had to read (seriously...), AND they advised us to come and visit an Apple Store. I think the assumption that I'll be OK to just drop everything at short notice pissed me off a little.
[/whine]
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