Again, you're digging at an argument that isn't there. When was the last time Samsung said a specific screen size was "perfect"? How could they even get away with saying that considering they offer so many screen sizes?
No one is expecting companies to sell their products short. However, Apple takes praising their own things to another level. No one is trying to stop them, but a little humility wouldn't hurt. A little humility in their fans wouldn't hurt, either.
"It just works" anyone? That slogan has done more harm than good to Apple. I've argued this before so I won't bore everyone again. In short, it creates a false expectation that things are perfect.
Hey, I get marketing. And Apple usually has brilliant marketing.
But please, don't compare other companies to Apple like they're pulling the same bag of tricks. Who else users terms -- and uses them seriously -- like it's "magic" or "it just works" as a slogan?
I'm not even a fan of Samsung, but Samsung can get away with more because they're offering more. They don't have to claim nor sell people that so and so size is the perfect size because they offer so many.
Apple could take a page out of Google, too. Anytime you see an interview of Googlers, you just get a sense of more humility and down-to-earth-ness. I still shutter when I think of Tim Cook on the stage saying "This is incredible!" It just feels so forced and fake. Ditto other Apple heads. I actually like Tim Cook, too. But when you watch their videos, it's pretty sad.
Conversely, when you watch Google videos/interviews, you get people saying "Android isn't finished." I forgot the exact wording the Google head used, but he said Android is only 2/5's done. There's still more to go. No where does he claim this is the "world's most advanced smartphone OS." I forgot who it was again, but some other Google head admitted Nexus cameras suck and has vowed that they'd pay attention for the next iteration. This is humility. This is confidence. This is a company truly interested in improving the experience unafraid of "fragmentation" and maximizing profits.
Anyway... my fingers are tired from typing all this. It just isn't the same, Jrz. Apple is, for better or worse, its own beast. Much of them is respectable, and some of it isn't. Their fanboyism and hypocrisy is definitely not.
