It looks like it'll be Samsung's OLED display tech all the way until 2019, basically until LG can get OLED production up and running to help Apple with supply. And the cost of Samsung being the sole supplier of top quality OLED panels? High prices that get passed onto the customer, not just for the higher-part costs, but to make sure Apple's profit margins are nicely padded.
From 9to5 Mac:
Report: Apple and LG aiming for 2019 to reach deal for iPhone OLED panels
So they expect greater yields in 2019. Until something better comes along, OLED is going to be around and in Apple flagship devices for years to come.
And from The Verge:
Apple in ‘urgent’ need of finding iPhone OLED supplier besides Samsung
Kuo estimates that Apple is paying between $120 and $130 per unit, which is a significant hike up from the approximate $45 to $55 cost of each 5.5-inch LCD for the iPhone 7 Plus. Apple is certainly going to be passing that cost on to consumers — and then some. The New York Times recently reported that the iPhone 8 is likely to start at a price of around $1,000. Fancier screens certainly play a part in that, as do the facial recognition capabilities rumored for the phone and Apple’s pursuit of high profit margins.
Kuo says Apple is “in urgent need of finding a second source of OLED,” which would take some of that bargaining power away from Samsung’s display unit (which is separate from Samsung Mobile). It would also help resolve supply constraints; it’s expected that the iPhone 8 will be hard to come by during its initial launch phase in the coming weeks.
LG is the obvious go-to, and the Korea Economic Daily reported in July that Apple is pumping over $2 billion into LG Display to secure OLED panels for future iPhones.
I continue to argue that Apple fell behind the game, and now the customers are the ones that will have to pay -- literally -- for it if they want Apple's new flagship.
I also worry about supply constraints and how that'll impact buyers. I think this has the potential to be the Pixel scenario x 1000 due to sheer demand.
I am sure the increased cost has more to do with Apple's profits than the increased cost. Remember how long the current bean counter CEO kept the base iPhone on 16GB when 32 gigs was just a couple of dollars more? If Sasung charges 2x for their panels, Apple will ensure 5x will get passed on to the end customer.
Just like how I have to pay $649 every couple of years for iPad upgrades when it was 499 earlier now I have to pay $1300 for what used to be a $969 upgrade. The iPad Air lineup and the 7S and 7S Plus lineup will stagnate with incremental updates