Whether you liked the commercials and overall ad campaign or not, Samsung last year won "Creative Marketer of the year" award.
http://www.androidauthority.com/samsung-marketing-success-698462/
And remember, an earlier report said they were the most trusted brand among millennials.
http://www.androidauthority.com/samsung-marketing-success-698462/
And remember, an earlier report said they were the most trusted brand among millennials.