GOODBYE, APPLE.

[antonis]

Quoting from another article in the MR main page:

Also interesting: Schiller noted the new MacBook Pro still has a 3.5mm headphone jack because it is a "pro machine,"

Well, they might not be the great computer manufacturers they once were, but they have became great comedians, haven't they ?

 

[Redneck1089]

Quoting from another article in the MR main page:



Well, they might not be the great computer manufacturers they once were, but they have became great comedians, haven't they ?

Doesn't anyone else find it hilarious that their head of marketing's name is 'Schiller'? He really is a shill.

 

[crescentmoon]

The Mac Pro isn't really necessary or relevant anymore. As Apple demonstrated on stage last week, the MacBook Pro is now capable of powering two gigantic 5k displays. Who would buy a Mac Pro now? No really, who would buy a Mac Pro when you have this insanely thin and powerful laptop capable of doing it all.

I need the pci-e slots and the four hard drive bays.... how do you fit them into a macbook pro.... To use a macbook pro, I would have to get an pci-e extender chassis and a raid system.... my desk would be jumble of wires..... a real mess....

 

[Bubba Satori]

Well, they might not be the great computer manufacturers they once were,
but they have became great comedians, haven't they ?

This is why we can't have nice things.

 

[iNotion]

Tim Cook got absolutely no clue that he's leading apple to a slow painful death...please bring back Scott Forstall!!

 

[F1Mac]

The Mac Pro isn't really necessary or relevant anymore. As Apple demonstrated on stage last week, the MacBook Pro is now capable of powering two gigantic 5k displays. Who would buy a Mac Pro now? No really, who would buy a Mac Pro when you have this insanely thin and powerful laptop capable of doing it all.

If you need to drive 2 5k displays you don't need a laptop. I mean...that sort of nullifies its purpose doesn't it??

I work with 2, sometimes 3 displays, my computer never leaves the room, I have absolutely no use for a laptop on this rig.

 

[macuserlongtime]

That's just it, I actually use Windows 10, and it's not bad. Yeah, it's UGLY, but really, it doesn't keep me from getting work done. Once you are inside the app, and unless you are using a native OS X app, you really won't know the difference.

I may have 20 years invested in Apple and OS X (since os8 through today) but that doesn't mean I can't learn to use another OS or refuse to see the benefits of another OS besides the one Apple uses. Don't get me wrong, I used to be the biggest Windows hater. However, Apple has made it clear that they don't see a future in PC's. They want you to buy a iPad Pro.

I would argue that Apple do not see a future in PC. I have a MBP and Surface Pro 3. The MacBook has been functioning just the same as it did on the day I bought it - just fine. The Surface has been improving with every update.

I used to think that Apple cared about user experience - and now - using my Mac - on the new Capitan - with the tiny vertical scrollbar - that is not something that a company, at a high level, cares about!.

After 25 years of Apple support, I am very clear now, that the only company involved in mainstream desktops, that is actively trying to improve the users' experience -is Windows - and that is bananas but true - from my point of view

 

[singhs.apps]

IMO a resurgent PC/Windows is good for the industry and a nice balance to the "Mac or bust" mentality. Those Razer Blade pros.... Pity it runs windows.

TBH its OSX thats keeping me tethered. The hardware is more powerful on the Windows side and some even approach the cool looks the Mac hardware is famous for.

 

[F1Mac]

I used to think that Apple cared (ie gave a s..t) about user experience - and now - using my Mac - on the new Capitan - with the tiny vertical scrollbar - that is not something that a company, at a high level, gives a s..t about!.

Is there still people who don't use scrollwheels? tbh I think I never touch a scrollbar these days, horizontal of vertical.

 

[flat five]

I would argue that Apple do not see a future in PC. I have a MBP and Surface Pro 3. The MacBook has been functioning just the same as it did on the day I bought it - just fine. The Surface has been improving with every update.

I used to think that Apple cared (ie gave a s..t) about user experience - and now - using my Mac - on the new Capitan - with the tiny vertical scrollbar - that is not something that a company, at a high level, gives a s..t about!.

After 25 years of Apple devotiion, I am very clear now, that the only company involved in mainstream desktops, that is actively trying to improve the users' experience -is Windows - and that is bananas but true - from my point of view

i think it's worth remembering/realizing that not only does apple make macs, they also use them.. for all the things a creative pro would use them for (graphics/video/CAD/3D/photo/etc) as well as software development and whatnot..

like, they absolutely know their computers are completely capable of a wide variety of professional computer settings.. they probably have more 'pros' using macs under one roof than any other organization out there..

idk, it's probably worth remembering this when reading all the internet proz talking 'apple doesn't care about pros' and the like.

 

[Jack Burton]

i think it's worth remembering/realizing that not only does apple make macs, they also use them.. for all the things a creative pro would use them for (graphics/video/CAD/3D/photo/etc) as well as software development and whatnot..

like, they absolutely know their computers are completely capable of a wide variety of professional computer settings.. they probably have more 'pros' using macs under one roof than any other organization out there..

idk, it's probably worth remembering this when reading all the internet proz talking 'apple doesn't care about pros' and the like.

I think it's worth remembering that Apple has an ad agency (TWBA) full of creative pros. I don't know if Apple uses macs for cad and industrial design or not, but if those beautiful 3D graphics in their stunning product announcement videos narrated by Ives are not being made in house by Apple, I'm nearly certain those are done on pcs.

Im sure there are plenty of macs at TWBA, but some of their video/3D work is absolutely top notch and suggest they are on the forefront of the various 3D platforms and renderers. Apple has lost so much ground to pcs in 3D that it is staggering. They were never the go to platform and never in the lead, but they lost much of what little goodwill they built up from back in the day when they would have Maya demos on stage at an Apple event.

The classic Mac Pro was not cheap, but it was very, very competitive in price when compared to a comparable PC.

 

[zephonic]

Apple was NEVER a player in pro 3D creation. There was a slight uptick around 2011 or so, but before that 3D modeling/animation was the exclusive domain of Windows/Linux.
Even Pixar's software didn't come to the Mac until around that time. I remember looking on their site in 2008, and it was either Linux or Windows.

But Macs always have had a disproportionally large presence in music/audio, video, photography and graphic design. Apple has steadily ignored/alienated this loyal customer base, and I believe they will suffer the consequences if they don't alter course.

Our business may not amount to a drop in the bucket for Apple in terms of revenue, but in terms of mindshare and influence? Time will tell.

 

[Flint Ironstag]

I don't know how it is currently at Apple HQ, but back in the day (late Power PC to early Intel), staff were highly proficient OS X users, with lots of high end Macs deployed in house.

Nowadays I'd guess it's mostly iMacs and laptops.

 

[kali108]

Apple, you've proven that you have zero respect for the professional filmmaking community. We would have NEEDED a new Mac Pro tower if you really expected us to stay with you. Good riddance.

Sadly, I can't argue with you. The new MBPs at those prices are a joke imo. 16GB RAM max?!? The iPhone 7 ... meh. Seriously Apple, wtf?! I see buying a OnePlus3 phone and Surface Pro 4 by the end of the year.

 

[Jack Burton]

Apple was NEVER a player in pro 3D creation. There was a slight uptick around 2011 or so, but before that 3D modeling/animation was the exclusive domain of Windows/Linux.
Even Pixar's software didn't come to the Mac until around that time. I remember looking on their site in 2008, and it was either Linux or Windows.

But Macs always have had a disproportionally large presence in music/audio, video, photography and graphic design. Apple has steadily ignored/alienated this loyal customer base, and I believe they will suffer the consequences if they don't alter course.

I want to get back into music production. I haven't done it in years, but I miss using a Mac for that. If I can get a good working GPU external solution on TB3, I might be able to have my cake and eat it too (3D and music creation)

 

[crescentmoon]

And Apple's answer to leaving....

 

[zephonic]

I want to get back into music production. I haven't done it in years, but I miss using a Mac for that. If I can get a good working GPU external solution on TB3, I might be able to have my cake and eat it too (3D and music creation)

Frankly, the MacPro should be more than enough for all but the most intensive orchestral mockups, but guys who do that for a living typically use VEP slaves anyway.

Not saying it shouldn't be updated, but if you leave the GPU out of consideration (as it has little relevance to audio), the MP6,1 is still a pretty potent machine. From what I've read, the IvyBridge Xeons aren't significantly slower than the latest generation (Haswell? Broadwell?), and even memory and storage speeds aren't all that far behind the curve.

But you'll pay extortionate prices for something that really is not current anymore. If that doesn't bother you, you might actually be pretty happy with it.

It's like buying a Porsche. A Corvette might outperform it at a lower price, but...it's not a Porsche.

 

[atlatnesiti]

Apple, you've proven that you have zero respect for the professional filmmaking community. We would have NEEDED a new Mac Pro tower if you really expected us to stay with you. Good riddance.

Bye, bye cry baby...
You do realise that Intel is at fault and not Apple, do you?!

 

[singhs.apps]

The classic Mac Pro was not cheap, but it was very, very competitive in price when compared to a comparable PC.

When bought my first cMP ( the awesome 2008 3,1 ) I had invited quotes from Dell and HP for a similar spec as the base cMP model. They were ~ 20-30% more expensive ( that too for the single socket variant. The base cMP had two ! )

with the advent of industry standard 3D apps on the mac platform and intel processors + Bootcamp, I had the best of both worlds. I decided the mac would be the workstation of choice going forward.

Fast forward 5 years : the crippling of OSX pro apps and discontinuing others was a warning sign things were going downhill... the nMP was the last straw. When I discovered that the GPUs were custom designed... I realized they were going back to the PowerPC days... non standard HW = at mercy of the vendor.

 

[George Dawes]

nvm.

 

[F1Mac]

I don't know how it is currently at Apple HQ, but back in the day (late Power PC to early Intel), staff were highly proficient OS X users, with lots of high end Macs deployed in house.

Nowadays I'd guess it's mostly iMacs and laptops.

But before they couldn't share their awesome ideas and group selfies with the rest of the world. Now they can with these magical devices. I mean why would I need a Mac Pro when GarageBand on my iPhone 7+ can do it for me? It's magical. And it's instantly shared with my beloved friends on facebook and twitter. Good times.

 

[jeff7117]

Bye, bye cry baby...
You do realise that Intel is at fault and not Apple, do you?!

While intel may be running into issues with deliverables, the Mac Pro delay is not entirely Intel's fault. It was Apples decision to change the form factor. It was Apples decision to not include any incremental updates. It was Apples decision to design a machine that required low wattage GPU, and CPU combinations that STILL aren't viable in a workstation. It was also Apples decision to design custom GPU's that have issues in many nMP systems, and to remove a industry standard PCI slot. It was Apples decision to lock the machine in time, and make it disposable. So, yeah, Intel is to blame for Apples design decisions. HP, BOXX, Dell and many other workstation vendors have been turning out current hardware for the last 3 years despite any "fault" with Intel.

It was a risky and ultimately poor choice on Apples part to let form dictate function in the design of their current Pro machine. And, even worse, was their decision to depend on ATI to deliver GPU's in a timely manner. Most film makers are moving on because they need choice in their hardware, especially for GPU intensive tasks. The computer industry is still very much addicted to PCI slots, and I don't see that changing for many, many years. The nMP is really a glorified FCPX accessory, not a real workstation.

The nMP is a terrible investment compared to the cMP. 99.9% of your Mac Pro users that want to upgrade really just want a cMP with a current Xeon chipset, 4 extra PCI slots, with upgradable ram and storage options. I know I would buy one today if they made it.

 

[Hank Carter]

i think it's worth remembering/realizing that not only does apple make macs, they also use them.. for all the things a creative pro would use them for (graphics/video/CAD/3D/photo/etc) as well as software development and whatnot..

like, they absolutely know their computers are completely capable of a wide variety of professional computer settings.. they probably have more 'pros' using macs under one roof than any other organization out there..

idk, it's probably worth remembering this when reading all the internet proz talking 'apple doesn't care about pros' and the like.

Haven't you heard? They all use the iPad Pro.

 

[aaronhead14]

Bye, bye cry baby...
You do realise that Intel is at fault and not Apple, do you?!

What the heck are you talking about? It has literally nothing to do with Intel. Intel has released several new chips in the last three years. It has EVERYTHING to do with Apple. Apple could easily release a new Mac Pro that has a more usable form factor, a high performance GPU from NVIDIA (like the 1080 or titan), and Thunderbolt 3.

Stop pretending you know what you're talking about. And especially don't put yourself on a pedestal WHEN you pretend to know what you're talking about. It just makes you sound really uneducated...

 

[Jack Burton]

Frankly, the MacPro should be more than enough for all but the most intensive orchestral mockups, but guys who do that for a living typically use VEP slaves anyway.

Not saying it shouldn't be updated, but if you leave the GPU out of consideration (as it has little relevance to audio), the MP6,1 is still a pretty potent machine. From what I've read, the IvyBridge Xeons aren't significantly slower than the latest generation (Haswell? Broadwell?), and even memory and storage speeds aren't all that far behind the curve.

But you'll pay extortionate prices for something that really is not current anymore. If that doesn't bother you, you might actually be pretty happy with it.

It's like buying a Porsche. A Corvette might outperform it at a lower price, but...it's not a Porsche.

I've been eyeballing the iMac pretty hard. Right now it's got intel's fastest quad core. A Kaby Lake update would make it an even bigger jump from my 2011 CPU. If I go with an external GPU box for rendering I could move it back and forth between work, and still have the blazing fast clock speed for the single threaded tasks in Cinema 4d and for music.

I've been out of the game too long, though. I've seen some cool PC only apps, and I've seen a couple of people on these forums mention mac only music/audio tools that they don't want to leave behind. I've since lost the thread where someone lamented some amazing mac -only msuic/audio software, otherwise I'd tap their brain on what makes it so desireable.

I don't know where the music and audio market stands on the mac, but I know 3d is becoming a sore point. I've had instructors for classes I've taken and other accomplished artists straight up tell people not to buy a mac for 3d.

If I only do 3d as part of my work, that's how I'd justify going back to a mac for my home machine.