The Pixel range have always represented best of Google & stock / clean Android, immediate updates at great value vs competitors. I've always gone for the Pro version so I don't look at the base versions. I like what Google are doing with AI. Pro camera's are great, I just want Google to match Apple with video quality as I use video a lot. The Pro's are very cheap vs Apple & Samsung equivalents. I loved both the 4XL and 6 Pro, skipped the 7 Pro last year.Pixel pre-order's can be attractive for sure. Unfortunately, going above a base configuration P8 jacks the price up into pained wallet territory for me. I've gotten used to 6.6"-ish devices so it would probably end up putting me in P8 Pro territory which is tossing more money into an already pricey device.
The Tensor 3 is rumored to gain 20% performance improvement over the current model. According to Tom's Hardware, it will still end up trailing behind the custom Qualcomm Snapdragon Gen 2 SoC in the S23's (that runs cooler and has a proven track record of solid performance).
An S23 or even S23+ on sale (assuming the larger form factor is acceptable) at $300 or more discount (for the latter) compared to a new P8 appears to be an overall better value at the moment. Exceptions being "cleaner Android", an extra 2 years of OS and security updates and if taking photos is #1 on your list. Realistically can't see myself using a mobile much past the 5 years that Samsung offers. Maybe if I went for the P8Pro though, that is a very long time...
Google are slowly etching into pricing territory they are better to stay out of; this year is still decent value on the Pro especially with a pre-order bundle but I'm worried they'll keep going up now.
Samsung do offer mega pre-order discount deals. Last couple of years they've taken a leaf from Google's pre-order book here. I bought a 1TB S23 Ultra in the UK during pre-order with £200 voucher from Samsung & then actually sold it for slightly more after 4 months!
I'm a different buyer, an annual upgrader, sometimes with both Apple & Android, but understand the importance of the extra 2 year OS & security updates for people holding onto their phones for 2 years plus.
iPhones still hold their value remarkably well each year whilst I find Pixel's are even better value down the line.
Interesting to hear about the 20% performance increase with the Tensor G3. If they can improve battery life and address at least some of the heat issues I'm sold this year. Qualcomm will likely stay ahead of the Android field, Apple & Samsung go head to head with chips.
Looking forward to comparing the 15 Pro Max to the 8 Pro, pricing will be part of my comparison too. I enjoyed the 23 Ultra Z & Fold 4 but OneUI isn't really my cup of OS, despite the superb Qualcomm Gen 2 in the Ultra.
Hoping Google could be onto a winner this year with the 8.