Interesting to read the different opinions on Apple and Android.
I've sat squarely dualling on both fences for a long time now. I have an iPad & Macbook & iMac but also a Pixel tablet, Chromebook & Kindle in the household. Apps are similar on both the App Store & Playstore now. I use Apple iCloud & Google One for data backups. I don't consider having both ecosystems any major hassle day to day.
I enjoy bleeding edge tech so sway more towards Android and been with the Z Fold prior to the 6 Pro & iPhone whilst trying out some China-based phones, although not at all easy to sell on in the UK or Europe without installing official Google apps.
With Apple they could and should have pushed the envelope of tech further with the money behind them. Under Tim Cook, they've been happy focusing on evolving the ecosystem and keeping more people locked in. The ecosystem works very effectively, so Apple update the iPhone Pro just enough each year to keep the average consumer happy, whose not into new tech like we are. In fact, unknowingly for Apple, the USB-C might well be the best iPhone upgrade in years!
However, worth mentioning, in a key area like video, Samsung have only just caught Apple up with the S23 Ultra. The iPhones cameras are also consistently top tier in comparison tests. I'm sure Apple Vision Pro will be great but with VisionOS you need to be fully invested in the Apple ecosystem for full functionality and have ultra deep pockets.
My friends and family in the UK, EU & New Zealand all have a combo of Apple & Android, we all use WhatsApp or Telegram & other apps so things like iMessage are irrelevant to me. I'll never understand the fuss so maybe this area is more US specific.
In my view, the Pixel line should be as popular as both Apple and Samsung. Google have consistently produced top-tier stella camera quality for a few years now with Pixel's particularly in low-light. I consider them the best as I prefer the quality and look of Pixel photos compared to the others. A lot of younger people are now more aware of Google now, be nice to see a new change to Pixel's from iPhone mass users and increase market share, even if it is not a seismic shift.
I would like to see Google improve the Tensor chip, better battery life, increase quality assurances during production & increase video quality inline with Apple & Samsung. After seeing the overall quality of the Pixel Fold, hopefully some of the improvements can happen with the 8 Pro.