I don't have a problem with people who say it doesn't bother them, really good for them ! But I also don't have a problem with people who demands the things theyIf someone is happy with something, and then learn not to be, is that better?
a) expect from that kind of technology. From a good plasma screen you also expect good black levels.
b) seen advertised (and it is at the moment still touted as a screen with excellent color consistency)
I also don't think there is something wrong with educating people of what they may (or may not) expect from any kind of product to be honest. Here in Europe there even is a great demand for such kind of education knowing that every european country has (one or more) consumer organizations which also provides that kinda of service through websites, old fashioned magazines or even television shows. And if I may Apple's practices (with regarding warranty and quality) has already been under public fire started by those organizations.
And I also don't think that technical incompetence or lack of knowledge should be an alibi for any manufacture to sell faulty devices or devices that aren't up to standards.
Don't get me wrong I love my Apple products otherwise I would take my business elsewhere, but I don't see them as the "victims" some claim they are.