I’m sad that the vast majority of people are too phlegmatic or don't care enough to be angry about the direction that Apple went after they lost Steve Jobs Scott Forstall. Since 2013 I don’t love my Apple devices nearly as much as I did. Yes, their products still works the best and from the general perspective they are still the best on the market. To the people that can’t understand why some of us are so mad about current design language, let me tell you a short story.
I’m 24 years old now and I’ve been interacting with computers since I was born basically. My dad was working in IT so we always had the latest and greatest computer at home and I learned all the elementary things about computers and how to built my own PC. I first heard about Apple when I was in high school. Till then I only used and knew Windows machines.
There was this guy at high school, his name was Daniel. We weren’t friends but we shared the same love for music. He approached me one day and we started talking about music. Later, he pulled up from his pocket his iPhone 3GS. In that moment I totally forget about everything and I just couldn’t stop look at this “alien” phone. It was nothing like anything I saw at that time and nobody had a phone like this. He was able to scroll between albums in this mind blowing 3D interface (Cover Flow) that looked like he had all these records in his phone like you would have your collection on the shelf. It was so realistic, smooth and somehow familiar. I was absolutely blown away. Since that moment I started digging about a company called Apple and later I started to admire Steve Jobs for his incredible sense of taste and rebel spirit.
Long story short, I went to T-Mobile store to look at the brand new iPhone 4. Since I slided to unlock, as the phone said, I was blown away. It was so different and satisfying like nothing else. Until this time I didn’t give a **** about how I unlock my phone. Then I opened photos app. That animation when I deleted a picture absolutely fascinated me. The picture flew in to the trash, like I was throwing it in to the real trash can. So satisfying and fun! I also couldn't stop starring on the home screen. Oh boy, how beautiful these icons with incredible details and smooth fonts looked.
Then, 6 months later I finally got my first iPhone the iPhone 4. Unboxing this thing was nothing like any other product unboxing I did before. I hooked it up to the charger and obsessively admire beautiful big charging battery on the lock screen. Man, I was so happy and proud to have an Apple product. At that time, basically nobody had an iPhone in my country, because people weren’t used to pay such money for just a phone. Everybody wanted to touch my phone and play with it and girls thought that I’m rich
Exciting teenage times!
After I finally got my iPhone, I started building my first Hackintosh. When I finally got that working I was blown away again. After all these years with Windows machines, OS X was so friendly and fun. I remember when I first installed an app. On Windows the installing process was long with many steps and clicking. On OS X I just moved the app into the applications folder and that was it! And who didn’t like the welcoming intro movie after the Snow Leopard finished installation. So friendly… I think I don’t have to tell you that I got my first MacBook a year after.
Since 2013 Apple products are cold, heartless and without a soul. Using Apple and Microsoft product feels very similar now. It seems to me that Apple is not about combining technology with liberal arts anymore. It’s funny, that I was so happy about yesterday’s release of iOS 11.1 beta 2 with the 3D Touch Multitasking gesture. It’s funny and sad at the same time, because I was freaking out about a feature that was taken away from me and now they’re giving it back like I finally deserve it. This stupid thing made me more happy than any new product release from them in years.
So here’s a story how friendly and fun UI and UX can make you fell in love with a machine. You can think what you want about their previous design efforts, but you can't deny that this is the thing that Apple was founded on and it makes me sad, that some of you are denying it.
I’m 24 years old now and I’ve been interacting with computers since I was born basically. My dad was working in IT so we always had the latest and greatest computer at home and I learned all the elementary things about computers and how to built my own PC. I first heard about Apple when I was in high school. Till then I only used and knew Windows machines.
There was this guy at high school, his name was Daniel. We weren’t friends but we shared the same love for music. He approached me one day and we started talking about music. Later, he pulled up from his pocket his iPhone 3GS. In that moment I totally forget about everything and I just couldn’t stop look at this “alien” phone. It was nothing like anything I saw at that time and nobody had a phone like this. He was able to scroll between albums in this mind blowing 3D interface (Cover Flow) that looked like he had all these records in his phone like you would have your collection on the shelf. It was so realistic, smooth and somehow familiar. I was absolutely blown away. Since that moment I started digging about a company called Apple and later I started to admire Steve Jobs for his incredible sense of taste and rebel spirit.
Long story short, I went to T-Mobile store to look at the brand new iPhone 4. Since I slided to unlock, as the phone said, I was blown away. It was so different and satisfying like nothing else. Until this time I didn’t give a **** about how I unlock my phone. Then I opened photos app. That animation when I deleted a picture absolutely fascinated me. The picture flew in to the trash, like I was throwing it in to the real trash can. So satisfying and fun! I also couldn't stop starring on the home screen. Oh boy, how beautiful these icons with incredible details and smooth fonts looked.
Then, 6 months later I finally got my first iPhone the iPhone 4. Unboxing this thing was nothing like any other product unboxing I did before. I hooked it up to the charger and obsessively admire beautiful big charging battery on the lock screen. Man, I was so happy and proud to have an Apple product. At that time, basically nobody had an iPhone in my country, because people weren’t used to pay such money for just a phone. Everybody wanted to touch my phone and play with it and girls thought that I’m rich
After I finally got my iPhone, I started building my first Hackintosh. When I finally got that working I was blown away again. After all these years with Windows machines, OS X was so friendly and fun. I remember when I first installed an app. On Windows the installing process was long with many steps and clicking. On OS X I just moved the app into the applications folder and that was it! And who didn’t like the welcoming intro movie after the Snow Leopard finished installation. So friendly… I think I don’t have to tell you that I got my first MacBook a year after.
Since 2013 Apple products are cold, heartless and without a soul. Using Apple and Microsoft product feels very similar now. It seems to me that Apple is not about combining technology with liberal arts anymore. It’s funny, that I was so happy about yesterday’s release of iOS 11.1 beta 2 with the 3D Touch Multitasking gesture. It’s funny and sad at the same time, because I was freaking out about a feature that was taken away from me and now they’re giving it back like I finally deserve it. This stupid thing made me more happy than any new product release from them in years.
So here’s a story how friendly and fun UI and UX can make you fell in love with a machine. You can think what you want about their previous design efforts, but you can't deny that this is the thing that Apple was founded on and it makes me sad, that some of you are denying it.