Macworld UK originally estimated a launch price of £388 for the iPad. Following another drop in the value of sterling we have now adjusted this figure.
Macworld UK now estimates the following UK pricing for the iPad at launch:
iPad Wi-Fi: £417 (16GB); £500 (32GB); £584 (64GB)
Wi-Fi + 3G: £526 (16GB); £610 (32GB); £693 (64GB)
Those figures are based on the current US exchange rate against the current rate of sterling which is now $1.50 for every £1, plus 17.5 per cent VAT (Value Added Tax - the UK term for sales tax - this is included with the price in the UK, but excluded from the price in the US) plus an extra 7 per cent. This is the amount we judge Apple charges extra in the UK over the US. This is the: "it just costs a little bit more to do business here, move stuff around, service product and so on" rate that Apple's CEO Steve Jobs spoke to us about during the original iPhone launch in the UK. You can watch the video of Steve Jobs talking about price differences