Remember when, between 2010 when the original iPad was released in about 2015, Apple kept using the phrase “post PC era”?
They use that phrase over and over and over again for a good several years. Steve started it, but Tim and Company continued it for several years on.
And while they were talking about this “post PC era”, they were doing things like introducing Apple Music so you never have to connect your phone to a computer and synchronize your music, iTunes Wi-Fi backup so you never had to connect your phone to a computer physically through a cable, iCloud backup, so you literally never had to use a computer, and automatic on device set up instead of going through iTunes.
This is no longer their goal, this is their reality.
We live in a post PC era, where the vast majority of people use phones and tablets as their main computers.
It’s been talked about for a while, but there are people growing up right now who have absolutely no idea how to use a traditional computer file system because everyone just uses phones and tablets.
Of course in 2023 no one is connecting an iPhone to a computer, unless they have a very niche reason to do so, like RAW photography transport or ProRes video importing.
The majority of people do nothing like that, even the majority with “pro” phones.
so yes, for all practical matters, things like file transfers is a feature that easily can be targeted at no one, except for the most demanding of customers.
Remember, Apple sells 220 million or so phones every year. They sell about 20 Million traditional McIntosh computers.
There’s a big difference in the number of people who would actually use that transfer speed, and the number of people who never connect their phone to anything in its life other than to charge.
