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For me the best reason to buy the X, by far, has been to get the dual camera in a smaller form factor. I simply cannot get past the size of the 8 Plus. Even the X is pushing the limit of how large a smarphone I'm willing to carry and use. As an amateur photographer I probably care more about the camera capabilities than a typical user, but my wife has also commented that the dual camera (and upgraded camera) is the most compelling reason for her to consider the X. She doesn't want a Plus phone either. She also likes the display of the X quite a lot. When you compare it to an iPhone 6 it's quite a bit larger and easier to read. Yes the 8+ might be even better in that regard, but the size of the 8+ is a nonstarter for many.

I sometimes think that since the 6S the most compelling part of the annual updates has been camera improvements. I would guess that the camera also presents the greatest potential room for continuing improvement.
 
Having owned the X and the 8 and gone back to the 7, I would say that the CPU and GPU processor speeds in the X and the 8 are so immensely faster than the 7 that it's hard to imagine that speeding up the XI or other future iPhones is a big deal to most users. Then again, when I went back to the 7, which runs about half the speed of the X/8, i really didn't notice at all. I think there are diminishing returns here, which probably accounts for the surprisingly (at least to me) strong sales since September of the 6S and 7.

Good post, absolutely correct, this myth of "speed" has gotten to the point that the average person couldn't tell the difference unless they were using a 7 and an X side-by-side and no one ever does that. Most people care about all day battery life and the X is giving me 2x the longevity of my old 6, I couldn't be happier.

Said it before, I'll say it again: The iPhone X is the 12" MacBook of their smartphone line. It's a high-end luxury version of a best seller that's not expected to sell as many units but is expected to act as a profitable flagship. It doesn't need to change much as it has breakthru features that won't be available in the lesser models for quite some time.
 
I think the points about what the average user perceives as valuable and the price point are probably right on target. Among other things, FaceID will have to do something other than just replace the functionality of TouchID if people are going to spring for the higher cost update. Right now, as far as I can tell, the only carrot Apple is offering is "more secure," which isn't exactly compelling for most people. People who had trouble with TouchID seem to be happier with FaceID, but there's a vocal group that really hates FaceID, too, so perhaps it all evens out as far as market adoption goes.
I think you’re correct about Apple needing to expand the appeal of FaceID to current iPhone users. It’s not a particularly compelling feature to pull people into upgrading to the X and with the price being higher than the 8, I think a significant number of consumers want to understand why the X warrants a higher price.

The iPhone is a tool for those of us in the corporate world and pretty much for anybody who uses it for their job. Right now FaceID just looks like an alternative to touchID and that in itself is what is making a lot of consumers look at the cheaper alternatives as the need just isn’t recognised. The problem Apple have appealing to the wider market is the high quality of devices like the 6S, 7 and 8. You don’t have to pay £1k to get an iPhone that gets all the same tasks accomplished that the X offers.

I think perhaps Apple were hoping the higher price would just be absorbed by the majority because the hype for the X would be enough of a convincing element. It’s just made sure sales of cheaper devices have risen. That’s great for sales numbers, but there’s no doubt they’d rather the lions share bought the X. Interesting times.
 
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I think you’re correct about Apple needing to expand the appeal of FaceID to current iPhone users. It’s not a particularly compelling feature to pull people into upgrading to the X and with the price being higher than the 8, I think a significant number of consumers want to understand why the X warrants a higher price.

The iPhone is a tool for those of us in the corporate world and pretty much for anybody who uses it for their job. Right now FaceID just looks like an alternative to touchID and that in itself is what is making a lot of consumers look at the cheaper alternatives as the need just isn’t recognised. The problem Apple have appealing to the wider market is the high quality of devices like the 6S, 7 and 8. You don’t have to pay £1k to get an iPhone that gets all the same tasks accomplished that the X offers.

I think perhaps Apple were hoping the higher price would just be absorbed by the majority because the hype for the X would be enough of a convincing element. It’s just made sure sales of cheaper devices have risen. That’s great for sales numbers, but there’s no doubt they’d rather the lions share bought the X. Interesting times.

Other than the "gee whiz" factor, it's not clear what FaceID really does for us now. Maybe that's why there's a thread that keeps appearing on the list that is titled something like "Bored with the X." Many users probably see it as a parlor trick. The technological achievement is outstanding, but the real world impact is sort of a yawn. Thinking as I type this, Apple really hasn't answered the question: "what's wrong with TouchID?"
 
LOL. The iPhone X seems to be the new Droid Bionic. EOL just in a short period.
 
Good post, absolutely correct, this myth of "speed" has gotten to the point that the average person couldn't tell the difference unless they were using a 7 and an X side-by-side and no one ever does that. Most people care about all day battery life and the X is giving me 2x the longevity of my old 6, I couldn't be happier.

Said it before, I'll say it again: The iPhone X is the 12" MacBook of their smartphone line. It's a high-end luxury version of a best seller that's not expected to sell as many units but is expected to act as a profitable flagship. It doesn't need to change much as it has breakthru features that won't be available in the lesser models for quite some time.

Intuition says you're probably right. Otherwise, why would we see not just one new phone, but two, introduced in a single cycle? And why would Apple keep not just the immediately prior year's phone but also a phone that's (pardon me, the 6S is really better than leftovers) left over from two years ago in the line, with the result that there are five product categories in the current year's lineup? In particular, the price discrimination between the 6S and the 7 is pretty hard to understand ($50, IIRC).

It really will be interesting to see where Apple goes in September.
 
For me the best reason to buy the X, by far, has been to get the dual camera in a smaller form factor. I simply cannot get past the size of the 8 Plus. Even the X is pushing the limit of how large a smarphone I'm willing to carry and use. As an amateur photographer I probably care more about the camera capabilities than a typical user, but my wife has also commented that the dual camera (and upgraded camera) is the most compelling reason for her to consider the X. She doesn't want a Plus phone either. She also likes the display of the X quite a lot. When you compare it to an iPhone 6 it's quite a bit larger and easier to read. Yes the 8+ might be even better in that regard, but the size of the 8+ is a nonstarter for many.
I guess that's another consideration, but I would venture to say that the part of the venn-diagram for those who definitely don't want a plus sized iPhone and definitely want a dual camera set up and are willing to pay $1,000 is probably quite small?

Big Business is all about profitability. It's not about unit sales. It's about profit dollars. If memory serves correctly, not only is the iPhone X the most profitable iPhone ever made on a percentage basis but it generates about 2.5x more profit per unit than the iPhone 7. So Apple could sell half as many iPhone X's as iPhone 7's (the sky is falling!) and make more profit dollars in the process (the sky is not falling) which would most certainly be the plan in a holiday selling season where Apple had the SE, 6, 7, and 8 competing with it.

You don't look at the X in a vacuum of sales units. You look at overall iPhone profits and that tells the story of Apple's strategy to take prices up and diversify the line.
Sure, I'm not disagreeing that taking the cream off the market is a very successful strategy for the iPhone, my point was based around can Apple keep selling enough units to justify an $1000+ phone every year? Will have to wait and see, but early signs are flashing amber. 29 million is already significantly below expected sales - if it proves to be true, it suggests people aren't as interested as thought in a phone at that price point when good (arguably better) cheaper alternatives exist. The X was probably bolstered by the people that would treat themselves to the heavily marketed and hyped 10th anniversary iPhone, will they be interested in a much-the-same XI? Moreover, how will X sales hold up in the coming quarters? Has everyone that wanted one now got one? Will incentives be needed to keep pushing the phone off the shelves? There was suggestion in the Canalys estimates that a significant portion of the estimated 29 million sales were via upgrade programmes which partially offset the price increase.
 
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It is possible that they could stop production by summer if they have enough units in reserve to carry them through the next phone

As for whether or not it’s discontinued when a X2 and/or Xplus comes out, it’s apple. Who can say one way or another?

The real question is how well supported will x be with multiple os updates - are they gonna Hose people with crap updates or care for customers that spent 1000+ dollars? That remains to be seen too
 
I guess that's another consideration, but I would venture to say that the part of the venn-diagram for those who definitely don't want a plus sized iPhone and definitely want a dual camera set up and are willing to pay $1,000 is probably quite small?

Yes, I'm sure I'm not a typical case. I've got individual camera lenses that cost more than the iPhone X, so I see it as paying a reasonable sum to get a better camera, dual cameras, 4K video, bigger display, and more storage when compared to my iPhone 6... and in an iPhone that isn't much larger. My wife is going to stick with the 6 for now, because I take most of the photos/videos and she has an iPad that she uses a lot more than her iPhone.
 
No validity whatsoever in ending production in the summer. Also, "Wall Street" analysts can say anything they want and make any predictions they want, but it doesn't mean that it's true. The price point might be reflective of why the demand is not as strong, but that doesn't mean it will cease production.
Or it does. Who cares? Apple will sell lots of new phones in 2018. That’s all that really matters.
 
Apple will sell lots of new phones in 2018. That’s all that really matters.

You're above quote has nothing to do with my post. Nor is it even related. We know Apple "Will sell lots of new iPhones in 2018", that's like saying we already know Apple will announce an iPhone come September.
 
You're above quote has nothing to do with my post. Nor is it even related. We know Apple "Will sell lots of new iPhones in 2018", that's like saying we already know Apple will announce an iPhone come September.
Of course it does when you quote the entire post.
People here get so personally involved in what a company does. Make me laugh. I don’t care whether Apple decides to eol a phone. If I like the next version. I buy it.
 
Of course it does when you quote the entire post. .

Again, your post had no relation to mine whatsoever or offer/contribute to anything relevant. I simply speculated based off the rumor, contrary to if it's true or not, it's my opinion on the nature of it.

People here get so personally involved in what a company does. Make me laugh.

Everyone has different views, no need to be dismissive of what somebody else finds invested in discussion.

I don’t care whether Apple decides to eol a phone. If I like the next version. I buy it.

I Have no idea what this means to anything regarding the above quotes.
 
lol flagship macbook? overpriced product with crappy keyboard, ulv processor and one usb port. that encapsulates apple perfectly

Flagship notebook for the executive world traveler in need of the lightest and thinnest notebook possible. It’s not a primary computer. It sits in a drawer 305 days a year waiting to be used on the 60 days I’m on the road.
 
We’ve always been able to get older iPhones cheaper though. It’s swings and roundabouts as there are people who are long term iPhones users now paying less because of the price increases. I think sales are healthy but supposedly there’s a drop in people upgrading too. Interesting times I think.
Sure, older iPhones have been available for cheaper but nowadays, they're actually good enough that even one that's 2 generations old handles the latest iOS with no problems (#batterygate notwithstanding).

This is what happens when technology matures. Our desktop (i7 920, 8GB RAM, 2x 256GB SSD) is ~10 years old. Apart from video encoding, it still handles everything we throw at it just fine. Can't say the same for any of my previous PCs when they were the same age (486, Pentium I, II, III, IV). Smartphones have reached the good enough stage that there's not much reason to upgrade for most people.
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That’s a mobile phone contract, not a mobile phone finance deal. You are either talking about a contract with included minutes and data and text, or you are talking anymore it a finance deal for a photo me, which is it?
And my opinion is not skewed in the slightest, I just don’t have blinkers on looking at one market only.. the sheer number of sim only contracts available in the U.K. exist because people buy their phones outright. Doesn’t mean contracts or pay as you go don’t exist, but neither are those two options exclusive.
The system in the USA is somewhat different, I believe.

There's no mobile phone "contract" per se. Carriers have separated plan and device costs. Majority of plans include unlimited minutes and messages and now, even unlimited data (throttled past a certain cap) is making a comeback.

The cost of device can be financed through carrier for 24-30 months and the financing deals come with the option for early trade-in. For 24-month installment plans, the carrier essentially offers 50% trade-in value if trading in after 1 year.

One can cancel their mobile plan at any time. However, the remaining balance for any devices still on installment become due immediately upon plan cancellation.
 
Yeah but now it's the same if you finance or not with the exception of sprint where you can actually lease it. I paid for my Note 8 in full and I can skip on Verizon when I want to. Actually considering it since Rok mobile (MVNO for Verizon, Sprint and AT&T) and is way cheaper then Verizon for about the same features
1-2 lines, yes. If on a family plan with multiple devices and tethering is required, cost is around the same.
 
The X is ending because the Beta testing will be complete by summer. Now Apple will release 3 new iPhones while the X plummets in value.
 
The X is ending because the Beta testing will be complete by summer. Now Apple will release 3 new iPhones while the X plummets in value.

this will make some people also re-evaluate their upgrade cycles if they can't get much for their X's

Damn exes. they always screw you
 
You are consistently looking at one market, your own, for your argument
You're doing the same ! In the US, a base "X" costs $999. I can only speak for Verizon's "finance" plans, but it will cost $41.66/month for that phone. That is simply 999/24.
 
I actually expected this to be the only release - I’ve always viewed it as the 10th anniversary edition of the phone - a one-off version of their hardware showcasing something new.
 
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