I got my wife an X for $999. I got myself a 70" LG TV for $999. Seems crazy to me, but my wife was thrilled with the phone. I admit it's pretty impressive, but I do feel it's $300 overpriced. Most phones now days probably cost more than they should, but here we are. I paid $650 or something for a new galaxy s4 around 4-5 years ago. I remember telling myself that was crazy and I would never pay more than that. For someone who uses their phone all day long, the price is a bit easier to swallow. I still felt a bit ripped off, but it's my fault for paying that price. The X plus will be even more, so this conversation will be on going for years to come.
At the end of the day my wife LOVES her X, so the $999 I paid is "worth" it to me, even though I do feel it's too expensive.
At the end of the day my wife LOVES her X, so the $999 I paid is "worth" it to me, even though I do feel it's too expensive.