Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Tim Cook said something to the effect of setting the stage for the next decade
While he didn’t specifically mention Face I.D. This is one of the new technologies which will lend itself to AR etc
In any case Apple always changes when the need be. A perfect example is Touch ID. This was the latest and greatest thing around until the need came for change
 
No, no its not. For all intents and purposes it is a short bezel. It is exactly where a full bezel would be, but apple decided to shorten the bezel, and use the display to the right and left for specific icons. If we had a full bezel those same icons would be located below the bezel as they are on the 8. We actually gain more display space with the half bezel. I do hate the term 'notch'.


So you believe it is not apples intention to advance technology?

It's a short bezel until it intrudes on your content, and then it's a cut out of your screen.
[doublepost=1519380648][/doublepost]
I believe the home button is what apple thought distguished it as an iPhone before the notch on the front of the devices

I stand corrected, but a lot of phones had a button.
 
Since Ben Lovejoy is reporting that Google is possibly designing a phone copying the notch, I would say yes it is not only going to stay but be found on other smart phones. He reports that Samsung most likely will not copy it as they have ridiculed it, but my take is that if other companies start using it then so will Samsung, especially if they find out that it is cheaper to use it than other methods.
Quote from article on Apple News:

“Google reportedly planning to mimic iPhone X notch in next-generation Android phones
We’ve already seen a couple of Chinese Android phones copy the iPhone X notch, but a report today suggests that Google is planning to do the same thing.
The report says that Google is specifically trying to persuade iPhone users to switch to Android by improving the look of its software and boosting the sensor tech …
Bloomberg reports on the plan, citing unnamed sources.
While Chinese brands may be focusing on simply copying the visual look of the flagship iPhone, Google wants to copy the tech too.
The piece notes that not all Android manufacturers are expected to follow Google’s lead, though Huawei is believed to be working on a similar design. The first phone to take the notch approach was the Essential Phone, created by Android co-founder Andy Rubin, though in that case there was just a small notch for the camera.
One Android phone maker who may not embrace the notch is Samsung, which last year made an ad mocking it.”

As for me I don’t even notice it any more.

Thata never stopped Samsung.
They ridiculed nonremoveable battery. Then followed.
They ridiculed no old school headphone jack, then followed.
They’ll fall in line.
 
  • Like
Reactions: BigMcGuire
It's a short bezel until it intrudes on your content, and then it's a cut out of your screen.

Normal viewing of a video has black bars on the left and right. Double tapping the video expands it to fill the entire screen. At this point, I agree that the 'Notch' is an issue. But it is still not a cut out of the screen, but rather video wrapping around the 'Notch'. I can see this being less problematic once the X+ series is released as normal viewing of video will be as large as it is now on the plus size phones without the need to expand.

I stand corrected, but a lot of phones had a button.
iPhone had the iconic app square in the home button. Instant recognition.
 
Just to stop the notch saga, i believe that the none ratio of 16:9 is a big big problem to the future of the iPhone X, the only way to solve it is going back to 16:9 on all future iPhones and eliminate the current X.

Very few people watch movies on a screen as compact as the iPhone X.

The iPhone X is Apple's best selling product.

So going back to 16:9 and eliminating the X is not going to happen. Bad products get discontinued; record-breaking best sellers are left alone to be the successes that they are.
[doublepost=1519467815][/doublepost]
It’s not the notch by itself. It’s the notch along with a small and narrow weird aspect screen that a lot of people don’t like.

The "lot of people don't like" group that you mention are all confused Landscape iPhone Plus people who didn't get the memo that the X is for Portrait people who use it for email, texting, social media, and browsing all of which are benefited by a vertically larger screen and don't need one optimized for horizontal viewing.

Movie-viewers were thrilled when after years of being confined to a small screen the Plus came out and made them happy. Well, non movie-viewers never got a bigger screen optimized for their use cases- until now with the iPhone X. The screen got substantially taller but the body didn't. So it still sits comfortably in a pocket or the car cupholder yet provides a more immersive and expansive experience for reading, browsing, scrolling, etc. For the non-gamer non-video watcher this long overdue and extremely welcomed.

Say what you will about the notch, but the aspect ratio isn't going anywhere once you realize that there are Landscape people and there are Portrait people and the X is perfect for we Portrait types.
 
Last edited:
Very few people watch movies on a screen as compact as the iPhone X.

The iPhone X is Apple's best selling product.

So going back to 16:9 and eliminating the X is not going to happen. Bad products get discontinued; record-breaking best sellers are left alone to be the successes that they are.
[doublepost=1519467815][/doublepost]

The "lot of people don't like" group that you mention are all confused Landscape iPhone Plus people who didn't get the memo that the X is for Portrait people who use it for email, texting, social media, and browsing all of which are benefited by a vertically larger screen and don't need one optimized for horizontal viewing.

Movie-viewers were thrilled when after years of being confined to a small screen the Plus came out and made them happy. Well, non movie-viewers never got a bigger screen optimized for their use cases- until now with the iPhone X. The screen got substantially taller but the body didn't. So it still sits comfortably in a pocket or the car cupholder yet provides a more immersive and expansive experience for reading, browsing, scrolling, etc. For the non-gamer non-video watcher this long overdue and extremely welcomed.

Say what you will about the notch, but the aspect ratio isn't going anywhere once you realize that there are Landscape people and there are Portrait people and the X is perfect for we Portrait types.

I see you still refuse to accept that the Plus model is also used within the business platform and you have this misinformed notion it only appeals to teenagers who watch Netflix. Rather than buy cheaper iPads you think parents all over the world buy £800 iPhones just so kids can watch movies. Who are you trying to kid? The Plus model is the best selling iPhone on the planet currently and although it doesn’t appeal to me or you, it has its place and is a common sight in industry, not just in the hands of wealthy teenagers. There’s no strict demographic for any particular iPhone in all honesty.

I think you need to step out of the closed circle and realise that repeating untruths over and over again does not magic them into fact.
 
Steve Jobs would never let the notch fall into our hands. There’s just no way.

Maybe you are too young to remember that Jobs has started this "gate" thing.

Maybe you can't remember when it launched the iMac with no floppy drive. Do you know what a floppy is?

Steve has launched what have became Apple's most profitable business in decades with iPod! But wait a minute. Does iPod support High Resolution Audio?

Well, it faced the worse Apple's gate ever while introducing the loved iPhone 4. Can you remember what Jobs has said about its? "Just given them free bands"...

And the fact that the fantastic new device called iPad has lack of Flash Player support?

In Steve Jobs biography you can save one of the quotes he liked most: "People doesn't know what they want. You have to show them."

Give that biography a try. It is worth of it!
 
What notch? I truthfully don't even notice it anymore. Hasn't hindered any of my functions or caused anything not to work. The countless bugs now thats a different story
 
What notch? I truthfully don't even notice it anymore. Hasn't hindered any of my functions or caused anything not to work. The countless bugs now thats a different story[/QUO

the notch is like a scratch in your windshield you can drive with it for years or your eyes will lock on it all the time
 
The iPhone, all variants, was the best selling of 2017 , the X at time of release and for a few weeks was the top selling iPhone , however there is nothing to back up it being the ‘best selling product’.

So you think Apple sold 2 million $2,000 MacBooks?

I'm trying to understand what single Apple model outsold the iPhone X every week since it was released. Can't be another iPhone, so that's off the list. Certainly not Apple TV which needs 10 units sold to equal 1 iPhone X. Apple Watch? LOL. iPad? LOL, no.

It's not hard to deduce.
 
So you think Apple sold 2 million $2,000 MacBooks?

I'm trying to understand what single Apple model outsold the iPhone X every week since it was released. Can't be another iPhone, so that's off the list. Certainly not Apple TV which needs 10 units sold to equal 1 iPhone X. Apple Watch? LOL. iPad? LOL, no.

It's not hard to deduce.
You’re once again confusing revenue with units sold. Nobody here has figures and Apple have not claimed it’s the best selling product, but the best selling iPhone over a previous 8 week period. That isn’t to suggest it’s still the best selling iPhone in the past 2 weeks since that statement was made.

Have you considered the best selling Apple product could be a certain colour Apple Watch sports band or something as cheap as a lightning cable? After all Ikea’s biggest selling product is their blue bag that costs just 25p despite their huge profits coming from their furniture products.

Maybe you have a source to back up your condescending berating in every post?
 
So you think Apple sold 2 million $2,000 MacBooks?

I'm trying to understand what single Apple model outsold the iPhone X every week since it was released. Can't be another iPhone, so that's off the list. Certainly not Apple TV which needs 10 units sold to equal 1 iPhone X. Apple Watch? LOL. iPad? LOL, no.

It's not hard to deduce.

Ok so we can play devils advocate here while trying to keep it in within the realms of the original question.

Lets assume that the X is the current best selling iphone (it may well be), what relation does that have to whether the notch is going to stay ? the Notch was implemented due to current tech limitations and not as a design feature. Once this limitation is removed (perhaps all sensors and cameras can be imbedded behind the screen) why would Apple continue to implement it ?? as it would now serve no purpose. (making it stand out to impress people is not a valid response)

The above is no different than the previous generations of iPhone, which have sold in the multi-millions also. If it was just a case of how well a device sells then we wouldn't even have the the current X ,as if using the logic if something is selling well why change it, in terms of advancement of design this makes absolutely zero sense.

The goal of Apple (and other companies) is to have a phone that is all screen, unfortunately at the moment that is not possible, you either have a notch or at least 1 small bezel. Whether it takes 6 months or 2 years (or longer) to reach that goal I have no idea.
 
Ok so we can play devils advocate here while trying to keep it in within the realms of the original question.

If you are going to be civil I will engage in dialog with you. If you are once again going to devolve into personal attacks this will be the last time I make the attempt.

Lets assume that the X is the current best selling iphone (it may well be), what relation does that have to whether the notch is going to stay ? the Notch was implemented due to current tech limitations and not as a design feature. Once this limitation is removed (perhaps all sensors and cameras can be imbedded behind the screen) why would Apple continue to implement it ?? as it would now serve no purpose. (making it stand out to impress people is not a valid response)

You assume that the only reason for the notch is the limitation of the technology and not for styling purposes and that's where I believe you are incorrect. All smartphones look the same from 10 feet away except the iPhone X. The notch is it's signature design feature. You can spot a Mercedes hood ornament at 80 mph and know it's not a Kia. You can see the signature bezel on a Rolex and know it's not a Timex. You can see the repeating LV pattern all over a Louis Vuitton handbag and know it's not from Walmart.

A signature design feature is one of the fundamentals of luxury branding. The notch tells someone it's an iPhone X on the front, the vertical camera (which no one criticizes as unattractive, interestingly) achieves the same goal on the back. Apple is smart enough to have disguised the sensor array as additional black bezel if they wanted but chose not to. That's the reason why. It is a distinctive design feature. It's good marketing. It makes its owners look different than the masses.

The goal of Apple (and other companies) is to have a phone that is all screen, unfortunately at the moment that is not possible, you either have a notch or at least 1 small bezel. Whether it takes 6 months or 2 years (or longer) to reach that goal I have no idea.

Again, that's an assumption on your part. The goal of smartphone competitors is to grow market share and stand out from the rest of the pack. The notch serves that important purpose. Without the notch, an X owner might as well be sporting a $49 used iPhone 5 or every Android ever made.

I like the notch for the reasons mentioned above. I don't want people to think I have an old iPhone or an Android much in the same way I buy $50 t-shirts with a high end brand logo instead of the $5 special from Sears. There are a lot of shallow narcissists out there. You may not like us, but we are an important demographic generating most of Apple's income.
 
You can see the signature bezel on a Rolex and know it's not a Timex.
But you don't know whether it's a Rolex or a $100 Invicta.
5105334444_e2da2c0096_b.jpg
 
You assume that the only reason for the notch is the limitation of the technology and not for styling purposes and that's where I believe you are incorrect. All smartphones look the same from 10 feet away except the iPhone X. The notch is it's signature design feature. You can spot a Mercedes hood ornament at 80 mph and know it's not a Kia. You can see the signature bezel on a Rolex and know it's not a Timex. You can see the repeating LV pattern all over a Louis Vuitton handbag and know it's not from Walmart.

A signature design feature is one of the fundamentals of luxury branding. The notch tells someone it's an iPhone X on the front, the vertical camera (which no one criticizes as unattractive, interestingly) achieves the same goal on the back. Apple is smart enough to have disguised the sensor array as additional black bezel if they wanted but chose not to. That's the reason why. It is a distinctive design feature. It's good marketing. It makes its owners look different than the masses.

I agree with this except for the luxury portion.. I do think the notch was a design choice by Apple to make the phone unique and distinguishable.. I don't view the X as a luxury device or an exclusive to luxury owners. There are very expensive, look at me I am rich phones out there for those who need such a thing. The Vertu, the Solarin, the Gresso, the Savelli ect.. Now those are look at me ($10K - $40K) I am rich phones.. The X? Not so much when it can be had for $30 a month...
 
But you don't know whether it's a Rolex or a $100 Invicta.
View attachment 752376
Not to mention nine out of ten people on the street don’t know what a Rolex looks like or cares. I’ve been a mechanical watch collector for years and if there’s one thing I’ve learned it’s buy watches for yourself not to try and impress others because it rarely does. My Apple Watch gets more intrigue these days than my Sub. The notch on an iPhone does tell it apart up close but again most people couldn’t give a toss what smartphone you use. An iPhone is an iPhone to most people I’d say.
 
  • Like
Reactions: brgjoe and Clogger
Not to mention nine out of ten people on the street don’t know what a Rolex looks like or cares. I’ve been a mechanical watch collector for years and if there’s one thing I’ve learned it’s buy watches for yourself not to try and impress others because it rarely does. My Apple Watch gets more intrigue these days than my Sub. The notch on an iPhone does tell it apart up close but again most people couldn’t give a toss what smartphone you use. An iPhone is an iPhone to most people I’d say.


When I bought my Rolex sea dweller it was for me not care if around me they like it or not, it's like if you buy a 3 karat cheep quality Diamond just for shaw of, or one karat high quality one, it's how do you fill or like it,
 
  • Like
Reactions: The-Real-Deal82
To me, the notch may as well be a design feature; I like it, it's quirky and doesn't detract from the whole iPhone X experience. Gestures are better, more fluid, too, at least I find. On the below image the notch shows my carrier, signal and wi-fi, battery- all the information I need. OK that's a black background, but you get the idea with other colours too.

IMG_1980.png
 
Last edited:
  • Like
Reactions: raqball
I agree with this except for the luxury portion.. I do think the notch was a design choice by Apple to make the phone unique and distinguishable.. I don't view the X as a luxury device or an exclusive to luxury owners. There are very expensive, look at me I am rich phones out there for those who need such a thing. The Vertu, the Solarin, the Gresso, the Savelli ect.. Now those are look at me ($10K - $40K) I am rich phones.. The X? Not so much when it can be had for $30 a month...

I don't view the iPhone X as a luxury either, but considering the average American household income is $47,000 and after taxes the takehome is around $30,500 or $2,545 a month I don't see that average family dropping a months pay on a telephone. And that's the average, meaning half of American households make less than that.
[doublepost=1519578818][/doublepost]
None of the cool kids(tm) wear watches anymore. They might not even know what a wrist watch is.

That's good, actually. The cool adults certainly do.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.