Numbers are easily manipulated to fit into a narrative. Shipped is meaningless because no one know how many are collecting dust on a shelf. Sold is somewhat meaningful but what's the profit margin on each sale? Profit is really all that matters to a business..
I mean you can sell 1 million doodads @ a $1 profit and claim we sold one million or you can sell 100,000 doodads Plus @ a $100 profit.
Based on the doodad sales one can claim a sales number and the other can claim profit.
I mean you can sell 1 million doodads @ a $1 profit and claim we sold one million or you can sell 100,000 doodads Plus @ a $100 profit.
Based on the doodad sales one can claim a sales number and the other can claim profit.