I don't see Samsung ever reaching #1 in the U.S. It will be an iPhone country for a long time no matter how much Samsung pays celebrities to use Samsung phones on TV only to watch them revert back to their iPhones in real life.
If Samsung is strange, Apple is just as comical too. Only fanboys really might care about every little thing they do. Hardcore phone fans can care about obscurity and be content with whatever brands or OSes since the difference between high reviews vs 7's isn't as big as it seems. It is similar to movies. Alot of overrated movies aren't that much better or entertaining than badly reviewed ones. Would anyone prefer watching like 80% of Best Picture winners over something like Tron: Legacy? Anything universally acclaimed and popular can be considered overrated. I know some who loathe The Beatles and The Godfather.
Me personally likes LG, Xiaomi, Meizu, ZTE, and Nokia but others can trash them. Actually my perfect budget phone is the design of Lumia 730/735 with a flagship camera and Android on it. Apple and Samsung is the Nintendo vs SEGA for smartphones. Apple is more strict but about quality like Nintendo was. Samsung is a little more innovative, willing to take chances but can act like a guinea pig like SEGA was. Maybe in 20 years, BOTH will still be relevant or not. Motorola had decades being on top.
Obviously, iPhones is Apple's biggest business. In other venues, not so much. The iMacs got the ball rolling but they didn't hit true mainstream until the more affordable iPod minis and iTunes being available to Windows around 2003-2004. To me, iTunes is the real linchpin to Apple's successful ecosystem. Without it, people wouldn't be so invested or locked into them. Samsung has only been relevant for a decade in TV's and SoC's and half that with smartphones.
No perfect company. Whatever minor inconvenience or compromise prevents perfection. If Samsung DEFINES innovation, Apple REFINES it. But a perfect system? Nah just like in any medium with film, music, and literature. A perfect something should please everyone. But 7 BILLION people out there don't always have the same taste or defines beauty or perfection the same way.
OT, but I'm not into Samsung anymore after my relatives $4,000 TV broke after six years and Samsung wants $1,700 to replace the panel. I don't find their prices justifies their quality that a less popular brand could do. I could still buy Samsung products depending on its quality but I don't trust the brand as much. They are becoming the new Sony of this century. If they fall, I wouldn't miss them. Same applies to Apple since I don't miss Nintendo in the console wars. But I do miss the old Nokia... :*(