Do you guys have OCD when it comes to having everything in one format (like iTunes) or do you not care if you have a mix and match of movies on iTunes, Google Play, and UV?
I am starting to realize that iTunes is very limited in its selection of codes. I try to keep my as many movies as possible on iTunes but don't mind branching out to Google Play if I have to. The one thing I can't do is mix and match movies in a series (like having 3 Fast and Furious movies on iTunes and the rest on UV, or Harry Potter).
I find Google Play is super cheap for a lot of series like Game of Thrones so it isn't inconvenient for me since I have a Chromecast.
I have finally gotten over trying to get everything in iTunes for the exact reason you say. There are just some movies that aren't available in iTunes. And if Vudu comes to the ATV4 - that would be awesome, although right now I can watch Vudu on my TiVo.
I just started this weekend getting some really good deals on UV movies that I added to my Vudu account. Got Twister for $3. The Lego Movie for $3.25.
Now I'm starting to look into the D2D stuff......you can get a LOT of movies for cheap that way.
I try to stick with just iTunes and anything UV. I'm not yet concerned with getting stuck in Amazon or Google right now. Most of what is offered for codes are available on Vudu.
-Kevin