There is no one reporting their iPhone 7 series has a 25% brighter display than the previous 6s. It may be about the same for some but no more. Most are reporting a more yellowish display, there are enough pics on threads already. If it should be more yellowish, so be it but it does not mean everyone likes it.
There haven't been past reports of iPhones whereby folks were taking them back trying to get a better display?
There are too many threads to count of people swapping phones. I know a guy who went through 10 launch day 4S phones before settling on a green tinted one. Then a month later he ordered a new one and it came with the perfect display. Happens every time they change the display, which is most years (excluding 6S, which magically has mostly clear screens..hmm interesting).
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