I got told if they had a call back list, there would be 1000s on it.
I haven't seen crowds waiting at my local store....
Yeah, I had a long talk with a manager a local store, the largest, I think, in sq. ft. if not volume. They've had demos for however long, a week or whatever. They got two for sale in last week and sold both immediately. Otherwise, she said, the Mac-collector community has called, but no one else cares in any great number. She said she appreciates the Air, though, for selling a lot of MacBooks and MacBook Pros. People have seen the ad or heard of the Air, come into look, she wanders by to drop the "demo only, none for sale" bomb, they say, Oh, yeah, it's a very cool looking little machine. I wanted to see it and try it before I decided, they say, but I'm going pay $600 less and get more in the MacBook. Or the other way, if I'm going to pay $1,800, I'll just pay $2,000 and get a MacBook Pro.
Basically she said, Mac fanatics: Wow! Gotta have one, when do you get it. Mac consumers, people who from home, people use Macs for work whatever they do, home computer users, students: looks nice, but yawn.
Her staff, same reaction. Cool looking, wouldn't buy one at the same price as a regular MacBook even. She said that's the reason they're trickling in, it's not supply crunch, it's that Apple is aware they are great attractors to the retail store, to get people in the store, but when people make the final comparison, even if they came specifically for one, they're buying something else, so they won't sell enough to justify flooding the market with them.
Interesting conversation. She wasn't negative. She said she thinks they'll sell enough to survive until a fully revised 2009 model, double the hard drive storage, faster, probably more soldered RAM just to better future-proof them. Optical drive, comparing consumers were cool with as external, pretty grumpy when they found out it didn't come in the box, costs extra.
She said they might get a couple more in today, she could maybe hold one an hour max for me, or I'd had have to be there when they come otherwise just a couple will sell quick. I told her that it was an impulse indulgence, a burn on my tax refund, and the "impulse clock" had run out for me waiting any longer. And I told her I was really hesitant to go back to two Macs, so it really would be an indulgence as I'd unfortunately probably rarely use it, favoring my notebook with more storage. Apparently, I'm not alone. She said they try to work, say, iMac/MacBook combos, mini and 15" MacBook Pro combos, various combinations of desktop and portable, in sales scenarios with customers. But nobody wants two computer. They either go mini or iMac because they always use their Mac at a desk. Or, more often, they go MacBook or MacBook Pro because they want powerful enough and convenience of portable, for the sofa to across the country. She said in her opinion, having done Apple retail since they launched the stores, pushing the MacBook Air as a "satellite" computer, a second Mac, was going to be a really, really hard sale at retail, even with outright affluent customers. According to her, it's hardly rare not to want to mess with two Macs, and their two Mac sales are always an iMac for whole family, and a notebook or two for working parent(s) exclusive use, and that won't be an Air.
So I eat my words on 4th Feb. being a hard retail sale date. And also in another thread someone had mentioned Apple was just trying to see what they could do, put out a showoff product not very many at all will buy, and then improve it as the market demands over the next couple years. I told the manager that my opinion was that it was Apple's attempt to try and sell one user two Macs. She said that was very likely, as they do try to sell desktop and notebook combos when they can, when a customer isn't fixated on what one model they want, but with Air it wasn't going to work, and whether or not the showoff theory was correct or not, that's how it would probably work out: showoff the look, but only sell them well in a couple years when they can drop the price some and give them some more features in parity with Mac notebooks of about the same size.
Her ultimate opinion of the Air: They make great billboards to get people into the store, so we can sell them the other notebook models instead after they've checked out their options.