Yeah seems to a load of confusion from the info on announcement day to subsequent.
Hopefully once it's on their site to order it'll make more sense. Seems they have created this confusion themselves ...
My understanding is that the US is getting the Moto X Style with no bloat direct from Moto. No carrier subsidies.
The Moto X Play, however, will not be released in the USA, except as the Verizon Droid Maxx 2, hence the bloatware. And there's vague rumors that Verizon will also get a rebranded Moto X Style as the Droid Turbo 2, but there will still be pure, unlocked, Moto X Styles sold via moto for Verizon as well. Just no subsidy or EDGE pricing.