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Which is your current iPhone? I'm talking about optimized performance, I highly doubt an iPhone 7 has the same performance as the 8/X. 8/10 Apps on the iPhone X are already optimized, especially the ones most users use on a daily basis.
I use an iPhone 6S and I don’t doubt an X is fractionally quicker in performance but then again my iPhone isn’t laggy or slow in the first place. There is no concern on my part where I feel I need to get a quicker iPhone and that’s the point I was making.
 
I use an iPhone 6S and I don’t doubt an X is fractionally quicker in performance but then again my iPhone isn’t laggy or slow in the first place. There is no concern on my part where I feel I need to get a quicker iPhone and that’s the point I was making.
But you are comparing a 6S without even touching an 8 or X before, right?
 
That's pretty much al smart phones these days. There is really no reason for anyone to upgrade from the Galaxy S8 to the S9 ether..

Phones have pretty much reached their peak, design wise, and are pretty much just spec improvements. The X is a new design that we don't see very often in phones these days and that's not really a slam on other manufacturers as there is not much that can be done with phone design.

If someone does not see the added benefits of the X then obviously there is no reason to upgrade or to buy it over the 8. I listed the reason I think its worth more but those reasons won't apply to others. Each person has to decide for themselves if it's worth the additional money.

My point was all smartphones not just iPhones too. I don’t feel the X is delivering anything revolutionary over what certain Androids OEM’s are offering so for me it’s purely what it can offer over what I already use. Personally it’s not a lot and the cost puts me off even making it a consideration. If I can’t see an added benefit, even after using a device then it’s a hard sell and I think Apple have a lot of work to do to excite the mainstream again this year.

I don’t begrudge anybody being happy with the X as long as they don’t expect me to be sharing their enthusiasm.
 
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I've attended some work events with some very well-off people in recent weeks and seen a good amount of my friends. Almost all are iPhone users

1) None of my close friends own an iPhone X
2) At these work events, less than 10% of customers have an iPhone X

Many of these people would have bought the latest iPhone very quickly a few years ago. One of my best friends (a millionaire in his 30s) is still rocking a 6S.

The iPhone X is an excellent product (I'm actually considering buying a 256G version to replace my 8+); however, fewer "normal" customers are interested in it than prior phones. I don't think that is controversial at all, and all of the survey data supports this.

How can Apple fix that this year?

I think all your experience says is that it's not such an overwhelming hit among your close friends and peers. There can be many reasons for this:
  • Smartphones have matured to a point when not even those who can afford to upgrade every year choose to do so. If their old 6S is still working fine, why bother?
  • The X faced a lot of competition from the iPhone 8 and 8 Plus. Many people chose the 8 because most technology users don't like change, and because the X is more expensive. They want the model that is as close to their previous one as possible, and many don't see the X as offering them enough to justify paying more for it. That narrows the market for the X down to people who really like the newest and latest technology, and who are not afraid of change... even if it costs them a little extra.
  • Some folks are holding out for the X Plus, which will probably be announced in September. Others are hoping for an update to the SE, which might be announced next week. Will be an iPhone 8 SE or an iPhone SE-X? I guess we will find out.
"Normal" customers mostly just want a new phone that looks and works like the iPhone 6/7/8. I don't think most normal customers will buy an X-type iPhone until Apple makes it the only option. In my opiinion the iPhone 8 series will be the last to feature a home button. Going forward all new iPhones will likely be on the X platform (unless the new SE is still sporting a home button).

What else can Apple do? I've noticed more and better advertising for iPhone X features lately. There is a very entertaining commercial for FaceID that shows someone opening all kinds of locks just by looking at them. That's actually the way I describe FaceID to people. It's almost like having no password at all for your phone and secure apps.

I have the 256 GB iPhone X and personally I think it's fantastic. Give it another year or two, once some X-type phones are a little more affordable and the home button is no longer available. You will see a lot of iPhones in the wild that don't have a home button.
 
I don’t begrudge anybody being happy with the X as long as they don’t expect me to be sharing their enthusiasm.

Nobody is asking you to share your enthusiasm... What I don't get is the constant attacks on the X by non owners. Anyways, we've been down this road before so I'll digress...
 
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I've attended some work events with some very well-off people in recent weeks and seen a good amount of my friends. Almost all are iPhone users

1) None of my close friends own an iPhone X
2) At these work events, less than 10% of customers have an iPhone X

Many of these people would have bought the latest iPhone very quickly a few years ago. One of my best friends (a millionaire in his 30s) is still rocking a 6S.

The iPhone X is an excellent product (I'm actually considering buying a 256G version to replace my 8+); however, fewer "normal" customers are interested in it than prior phones. I don't think that is controversial at all, and all of the survey data supports this.

How can Apple fix that this year?

I know two people with an X, and one of them returned it.
 
No I own an iPhone 6S as I said in my response and yes I’ve used all the models you’ve quoted.
How is the new gesture based UI, 3D depth camera for AR, Portrait Lightning and Stereo Speakers not revolutionary on a smartphone compared to the 6S?
 
Nobody is asking you to share your enthusiasm... What I don't get is the constant attacks on the X by non owners. Anyways, we've been down this road before so I'll digress...
Probably best, but I’m not attacking anything. I’m giving my own constructive feedback on a device I think Apple priced far too high.
How is the new gesture based UI, 3D depth camera for AR, Portrait Lightning and Stereo Speakers not revolutionary on a smartphone compared to the 6S?
None of those features have the wow factor that tempt me to pay an added premium. That’s the problem and the amount of older iPhones in circulation demonstrate I’m not alone.
 
That’s the problem and the amount of older iPhones in circulation demonstrate I’m not alone.

The same applies to every phone, manufacturer, computer, tablet, refrigerator, washer, dryer, etc...

People upgrade when they need to or want to, nothing has changed with the X.. Is the price to high for some? Yup but that's not likely to change going forward if you want Apple's top of the line devices..
 
Probably best, but I’m not attacking anything. I’m giving my own constructive feedback on a device I think Apple priced far too high.

None of those features have the wow factor that tempt me to pay an added premium. That’s the problem and the amount of older iPhones in circulation demonstrate I’m not alone.
I see, your point is fair when it comes to paying a premium for those features, but remember that's how the next generation of iPhones will be and sooner or later your only choice will either upgrade or switch, and then you'll get those features aswell.
 
The same applies to every phone, manufacturer, computer, tablet, refrigerator, washer, dryer, etc...

People upgrade when they need to or want to, nothing has changed with the X.. Is the price to high for some? Yup but that's not likely to change going forward if you want Apple's top of the line devices..
I’m sure it won’t change and this is why older devices are selling better than ever and top of the line share a smaller space in the market. Consumers buying habits have shifted and I’m one of them. It’s justification on price rather than ability.
 
I see, your point is fair when it comes to paying a premium for those features, but remember that's how the next generation of iPhones will be and sooner or later your only choice will either upgrade or switch, and then you'll get those features aswell.

I’m not anti any of the new features, I just don’t have a compelling reason to pay £1k+ for an iPhone. I’ll buy last years model seeing as the performance in minimal for everyday use. That was why I bought an iPhone 6S rather than a 7 last time around. These features the X has will just be a few more years down the line and I’m happy I’m not missing out until that point.
 
I’m not anti any of the new features, I just don’t have a compelling reason to pay £1k+ for an iPhone. I’ll buy last years model seeing as the performance in minimal for everyday use. That was why I bought an iPhone 6S rather than a 7 last time around. These features the X has will just be a few more years down the line and I’m happy I’m not missing out until that point.
I see. It's a smart decision not to trash out cash for something you don't need since you're happy with your current phone and it does everything you need.
 
I’m sure it won’t change and this is why older devices are selling better than ever and top of the line share a smaller space in the market. Consumers buying habits have shifted and I’m one of them. It’s justification on price rather than ability.

Cheaper devices generally sell better.. Look at Android as an example. Those $200 phones sell like hotcakes in many parts of the world..
 
Nobody is asking you to share your enthusiasm... What I don't get is the constant attacks on the X by non owners. Anyways, we've been down this road before so I'll digress...
Ain't that the truth.
I get it. It's a public forum, open to debate and discuss the topic at hand. You would think that some people would get tired of jumping on every iPhone X thread and beating the "it's too expensive" drum. For the amount of times that they repeat it, it seems like they think Apple will finally reduce the price. Anybody that spends any amount of time reading these threads knows you think it's too expensive.
Do I wish it was cheaper? Sure, but it isn't so I'm not going to harp on about the price. This is Apple after all. I'm sure you're not new to the "Apple Tax". You don't have to accept it, but it's not going to change.
 
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Cheaper devices generally sell better.. Look at Android as an example. Those $200 phones sell like hotcakes in many parts of the world..
That’s always been the case though, with the iPhone it’s a relatively new trend I’d say. When it was one new release s year that is where all the focus went. Now there are 8 iPhones currently offered in the range and all competing for iPhone users upgrades. It’s not surprising no single model eclipses another but that’s got to be a win in a market that’s slowed.
 
Ain't that the truth.
I get it. It's a public forum, open to debate and discuss the topic at hand. You would think that some people would get tired of jumping on every iPhone X thread and beating the "it's too expensive" drum. For the amount of times that they repeat it, it seems like they think Apple will finally reduce the price. Anybody that spends any amount of time reading these threads knows you think it's too expensive.
Do I wish it was cheaper? Sure, but it isn't so I'm not going to harp on about the price. This is Apple after all. I'm sure you're not new to the "Apple Tax". You don't have to accept it, but it's not going to change.

Reading my posts is a privilege, not a right and you’re not forced to participate in the discussion. I don’t read or see the content I have no interest in on here and it makes the experience a lot more fun if you tailor it to your tastes.
 
I don’t read or see the content I have no interest in on here and it makes the experience a lot more fun if you tailor it to your tastes.
Do you find it "fun" continually crying about the iPhone X being too expensive. I came into this thread to see why it says "the iPhone X isn't that successful". While reading the thread, I come upon you, once more, for the umpteenth time, saying it's too expensive. The horse is dead, quit kicking it.
 
Do you find it "fun" continually crying about the iPhone X being too expensive. I came into this thread to see why it says "the iPhone X isn't that successful". While reading the thread, I come upon you, once more, for the umpteenth time, saying it's too expensive. The horse is dead, quit kicking it.
I’m on topic as my answer to the thread is the expense is the reason they are so rare.

Don’t read my posts if they annoy you, it’s more your problem than mine. I’m not criticising you personally so let’s discuss inanimate objects rather than other posters, just a thought.
 
The iPhone X isn't
I’m on topic as my answer to the thread is the expense is the reason they are so rare.

Don’t read my posts if they annoy you, it’s more your problem than mine. I’m not criticising you personally so let’s discuss inanimate objects rather than other posters, just a thought.
Duly noted. If I'm reading any thread about the iPhone X in the future and I come upon your user name, I'll just skip to the next post and fill in the "it's too expensive", in my head. :D
 
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