Yeah, I agree it's worthy of discussion, and in some sense feel like the reason Tim Cook is discussing it is because it became a discussion topic so he felt he needed to address it, plus it was a new type of product for Apple which made it worthy of discussion as well (given that a battery case or even portable charger hasn't been something that Apple themselves have released before). As far as what it might mean and all that, in a larger sense, I think that's where there's being more attributed to it all than necessarily applicable. In the sense of it being combined with various other things to sort of string together observations, I can see that playing a role--although that's certainly still based on interpretations of different people--but on its own (and quite a bit of commentary has really been focused on it just on its own), it doesn't seem like it really says much one way or another.I think that's fair to say. And if you're just looking at just the battery pack, then I think your comment rings more true.
But I think a few people are seeing it as part of something more. At least I am. It's not just the battery pack. For me, it extends all the way to the iPhone 6. And it becomes an even larger talking point when people like i7guy makes an excuse for the Apple magic mouse's design, but fails to play by his own rules when it comes to the Samsung Note 5's design.
This is perhap why this conversation feels bigger than it seems. But it's also not entirely small regardless. Apple is the leader in design. A few -- some might argue even one -- foul up in design taints that prestige they hold. If this was any other case maker, it wouldn't be making frontpage news. This is Apple. And if we're going to call them industry leader in design and innovation, we have to hold them up to that standard.
(This is slightly off topic, but it's similar to what I've argued in the past... That if Apple really is the industry leader, why are people shocked or upset when others follow their lead).
Anyway... like I said. Even Tim Cook has to field the question about the battery pack design. This isn't small potatoes. Worthy of discussion, which includes whether this is a sign of a larger problem with Apple design or not.