The argument now is that Apple was never really THE innovator -- the type that introduces new and novel technology. Instead, they innovate in the sense that they take what already exists, and make it palatable and accessible to the everyday consumer. And they do so with a huge marketing effort behind it pretending that they're that sort of innovator -- the one that introduces novel/new technology to the world.
But now that it's becoming increasingly apparent that they aren't, the story now goes that they never were to begin with and it's everyone else's fault to assume that of Apple in the first place. It's us that has differing standards for Apple, and that's now unfair to do even though it's Apple themselves that set that standard.
There's no question Apple knows how to package a product to the everyday consumer. Apple deserves a lot of credit for what they've accomplished both in the products and as a brand. And there's no question that they have a tremendous influence on the market and overall state of technology. Just not as they pretend to be. And just not up to the standard we expect from them.
So now, Apple should be taken as the company that takes existing technology and knows how to put them together so that it's implemented well for the general public. Even myself, it has taken some time to adjust to seeing Apple this way. Apple isn't what they claim they are, and Apple isn't what I want and wish them to be.
It's all a bit of a shame, but oh well.
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If only Apple would give such an opportunity.