This raises a really interesting thought experiment:
If Apple sprang into existence today, fully formed, with all available apps and ecosystem waiting for you, how many people would choose to buy into Apple's product portfolio versus the competition? In other words, how much of Apple's appeal to us today is largely driven by inertia and familiarity?
I suspect that if I were coming into it blind and didn’t have any skills with any existing tools, I would think of Apple 2016 what critics said about Apple 1996: shiny overpriced gadgets that lack the power and features I think I want. All of the competitors have their own tradeoffs, but they're not ridiculous ones. And feeding Apple's 40% margins so they can add to their quarter trillion cash pile is not a good reason to pay more for less.
Exactly
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Strangely, it would appear that the logic fails in implementation. The watch is more dependent on the phone than we are. I can still perform my primary purpose without a phone. Yet the Apple Watch becomes practically useless as soon as it can't find your phone.
For example, if you don't have an iPhone, what use does the Apple Watch provide?
It's a bad strategy. If the watch was completely independent, and fully functional by itself, then it might be an interesting product.
If it was complimentary to my phone, that's fine. But it loses its reason to exist if I don't have a phone.
Consider a dog. It can live on its own and function in wild.
A man can likewise exist and function alone in the wild.
Both a man and a dog are defined and individually identified designs that are fully functional on their own.
Neither is lacking anything when left to exist on their own. They both have a purpose and can be self fulfilling.
But, beyond that, consider what happens when the dog finds the man, and they bond.
That is the kind of design strategy Apple needs to implement in their products. Individually amazing on their own. Fully functional independent operation. And when one finds the other, provides an unimaginable benefit to each other.
Even if an Apple Watch worked fully independent from an iPhone, it still doesn't justify itself on what it can perform. It's a toy