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Radon87000

macrumors 604
Nov 29, 2013
7,777
6,255
He is only in charge till the shareholders finally get dissatisfied with the tanking sales and hire someone else. The only one who seems to have A Steve Jobs vibe to him among current crop of CEOs for now seems to be Elon Musk
 

3N16MA

macrumors 65816
Jul 23, 2009
1,011
177
Space
Cook took over as full-time CEO in 2011 when Jobs passed away. You would have to think that all 2012 and perhaps 2013 products were already in the pipeline when he became CEO.

He has had maybe 3-4 years of products released under his position as head of Apple. Not nearly enough time to decide if he should go.

I'm not a fan of everything he has done since taking the position. However perhaps he should be given more time before getting out the pitchforks. After all, it was Steve who put his seal of approval behind Cook. Probably the last major decision he made at Apple.
 

C DM

macrumors Sandy Bridge
Oct 17, 2011
51,392
19,461
That's a best value CEO. Not the best CEO. Kinda like how the One Plus 3T is the best value phone out there but it's not the best phone. This actually ***** on TC more than it's a praise
In relation to the thread, that's not what that was about.
 

C DM

macrumors Sandy Bridge
Oct 17, 2011
51,392
19,461
In relation to this thread, Apple doesn't need the best value CEO. It needs the best CEO so it won't be long before he is replaced
Not quite what the OP is asking (and what the context of the thread is).
 

bopajuice

Suspended
Mar 22, 2016
1,571
4,348
Dark side of the moon
Any idea?

As long as the shareholders want him. Customers are low man on the totem pole when it comes to change. We will eventually answer with our wallets, but by then the damage will be done.

To answer your question I give him maybe another couple of years. I am speculating that is how long the consumer will be able to tolerate "S" model phones, and late to the party incremental updates of their other hardware before jumping ship.
 
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I7guy

macrumors Nehalem
Nov 30, 2013
35,142
25,214
Gotta be in it to win it
That's a best value CEO. Not the best CEO. Kinda like how the One Plus 3T is the best value phone out there but it's not the best phone. This actually ***** on TC more than it's a praise

In relation to this thread, Apple doesn't need the best value CEO. It needs the best CEO so it won't be long before he is replaced

As long as the shareholders want him. Customers are low man on the totem pole when it comes to change. We will eventually answer with our wallets, but by then the damage will be done.

To answer your question I give him maybe another couple of years. I am speculating that is how long the consumer will be able to tolerate "S" model phones, and late to the party incremental updates of their other hardware before jumping ship.

He's in it for the long haul. There might be better CEOs, but not now for apple. The point is his hundreds of millions of compensation are in line with the business that apple is doing? And he was hand picked by jobs, going on 6 years. I can see him in there for 5 more years.

And for the "damage will be done" folks, our house is buying apple products more than ever and we like the products.
 
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cmanbrazil

macrumors regular
Feb 3, 2010
189
34
I understand the underlying criticism. Tim Cook has been an adequate CEO. But he has hardly demonstrated leadership. In the time period since Tim has been CEO;
We have seen the iphone show up in ridiculous trend following colors.
The Mac Pro change to a new form factor, while gaining no performance improvement over it's predecessor. And omitting a simple thing such as a Kensington lock slot.
Apple professional software is withering on the vine, the mis-step of Final Cut Pro X has caused most of the video post industry to flee to competitors. Logic Pro hasn't had a full update in years and Aperture is gone.
Releasing an 'innovative' iPhone with no headphone jack, because Apple owns Beats.
Jony Ive has been indulged all of his manic-obsessive design impulses.
Everything Apple makes is now as thin and as devoid of visible jacks and power buttons as possible. Regardless of how this affects functionality. You know, user experience?

Personally I think Tim Cook is probably a great CEO. However the problem of promoting from within is that people may be recalcitrant to exercise authority over or express criticism of their former peers. You know Jobs never restrained himself in that regard when it came to Cook, Schiller or Ive.
Under Tim Cook Apple has remained profitable, but I'd hardly consider it the innovative Willy Wonka factory it once was.
Charlie is in charge and he just makes chocolate.

Nice post! I can't claim I really understand a business on the scale of Apple, but I do feel they built their business on a loyal group of followers, that they are now turning their backs on. I just don't understand how they don't have the resources to keep up in each area that they specialize in. Of course I don't understand why Microsoft can't create a solid ecosystem either, or why google can't get better control of OS updates on their phones, which is what drove me to the iPhone in the first place.

Also, while I think many business principles stay consistent, tech is too innovative not to change who runs many of the departments. Apple looks like it is aging rapidly at many of the product launches. They need to let some younger, more innovative people drive parts of the ship.
 

hajime

macrumors 604
Jul 23, 2007
7,906
1,306
I think Apple lost its original aim which was to produce innovative products for professionals. Can enough important people quit Apple and establish a new company, say Orange?
 
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I7guy

macrumors Nehalem
Nov 30, 2013
35,142
25,214
Gotta be in it to win it
I think Apple lost its original aim which was to produce innovative products for professionals. Can enough important people quit Apple and establish a new company, say Orange?
It might be easier to establish a new company that caters to professionals and leave Apple providing products for the rest of us.
 

Cineplex

macrumors 6502a
Jan 1, 2016
741
2,012
[MOD NOTE]

We now have a merged thread to discuss Tim Cook and all the things he's done right and wrong.



Is it just me, or do others also need to check comparison tables to actually know/understand the difference between all Apple's products? What happened to the inherit simplicity when making buying decisions at Apple?

It feels like Apple is trying to hit too many price points and in the process are creating a convoluted and confusing product lineup that is best explained through Excel.

So, with that in mind, if Tim was sacked - and you were hired - what would your Dec 2016 line up look like?

Mine:
MacBook 12", MacBook 14"
MacBook Pro 14", MacBook Pro 16"
(tiny bezels)

Mac mini (= 14" MBP)
Mac mini (= base 16" MBP)
(no gimped 'entry' model, all SSD or Fusion as standard, dual SSD option)

iMac 24"
iMac 30"
(no gimped 'entry model', tiny bezels, 16:10 ratio, all retina, all SSD or Fusion as standard)

Mac Pro 2 x CPU model
Mac Pro 2 x GPU model

iPad Pro 12"
iPad Air 9.7"
iPad mini 7.9"
(no old models hanging around, names based on year made)

iPhone 7+
iPhone 7
iPhone 6s
iPhone SE

Apple Watch 2.0

Apple TV 4(k edition)

Thoughts?
Hey Mods.... WHERE IS MY POLL?!?!?!
 

navaira

macrumors 68040
May 28, 2015
3,933
5,161
Amsterdam, Netherlands
I was so confused when this appeared in my unread threads with seven new pages of posts!

One thing that I always wonder about is why people consider it acceptable to call Cook "Timmy" but one never hears "Stevie".

I think most here would agree – drop rMB price to Air's current price, axe the Air, rename Escape Edition of rMBP to Macbook, update Mac Pro. And clean up the bloody iPad line, in particular iPad Pro 9.7" and iPad Air 2 which literally look the same.
 
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Radon87000

macrumors 604
Nov 29, 2013
7,777
6,255
He's in it for the long haul. There might be better CEOs, but not now for apple. The point is his hundreds of millions of compensation are in line with the business that apple is doing? And he was hand picked by jobs, going on 6 years. I can see him in there for 5 more years.

And for the "damage will be done" folks, our house is buying apple products more than ever and we like the products.

He may be in for the long haul but the shareholders definitely aren't.Theres only so many declining quarters they can bear
 

Dave245

macrumors G3
Sep 15, 2013
9,843
8,075
I don't think there is a problem with Tim Cook, he isn't Steve Jobs and he isn't meant to be. Jobs is gone and has been for the past 5 years, time has changed and moved on. I think Tim Cook is doing a great job as C.E.O of Apple, I don't see what people's problem is.
 
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