Between EE and carphone warehouse, I don't know who is more clueless!
The carriers are so annoying. They do this every year.
And as soon as anything goes wrong, they immediately blame Apple. "We're waiting for more information from our supplier"... "We received less than promised"...
This is, of course, complete BS. The carriers know exactly what they will be getting, and when.
Anyone with the slightest idea of logistics will understand this:
- You can't just take a delivery of an unknown quantity of iPhones (likely in the tens of thousands or more) at a random time on a random day. You have to make sure you have the staff and the warehouse space to unload the lorries, for starters.
- You have to know when it will arrive so that you can plan how long it will take the re-pack them all and ship them out, have the correct staffing level for that, and book your courier collections.
- You also have to have some idea of numbers, in order to operate a delivery estimate system.
Now, where doubt
does come in is that Apple - from what I've heard - gives an estimated range of supply. They'll tell EE, for example, that they will almost certainly get
x number of iPhones, but if things go badly for Apple they could get only
y number of iPhones, and if things are going better than expected they could get
z.
What would the good sensible folk of MacRumors do in that situation? You would promise based on only
y number of iPhones - or even less - for launch day! Then everything would be okay. What does EE, CPW, Three, and virtually everyone else do? They promise based on
z - or even more - of course.
And the real kicker? The carriers' systems are so antiquated and multi-channelled that the whole idea of 'first-come-first-served' is completely lost - despite EE's protestations to the contrary. Being able to order online, in-store, over the phone, business customers vs. personal customers, SIM-free vs. contract, new customer vs. upgrading - there is no concept whatsoever of first-come-first-served when there are about 10 different queues and a lot of manual processing.
But they are happy to continue like this because clearly they've worked out that thousands of pissed off customers is worth it due to the extra business they get.