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What would stop you from buying?

  • No 120hz screen

    Votes: 48 19.4%
  • No Charger or buds

    Votes: 5 2.0%
  • Price increase

    Votes: 61 24.6%
  • Same size notch

    Votes: 26 10.5%
  • Smaller battery

    Votes: 25 10.1%
  • No xCloud/Stadia

    Votes: 7 2.8%
  • All of the above

    Votes: 20 8.1%
  • Other

    Votes: 56 22.6%

  • Total voters
    248
How about a much higher frequency for a start. Much, much higher.

Implement DC dimming option.

Any more ideas than this and I will require a job at Apple and a wage. If Apple wish to force OLED only options for Pro models then they could at least attempt to address the issue.

I would be astonished if Apple hadn’t solved the PWM issue now that their new lineup is going fully OLED. It would be rather stupid of them if they didn’t considering it’s a rather big issue. I know at least 3 people who had to return iPhones due to this issue and that’s just in my small group of associates. The last thing a company wants to do is restrict a certain percentage of consumers from not being able to buy their products.
 
A 4K tablet which I should've bought way earlier. It's so much better than a smartphone. Browsing and watching media content on it gives you a laptop like experience. Full desktop browsing which just looks like a normal computer monitor. Will probably replace the iPhone X battery before getting new smartphone. Will just wait till Apple realise an iPhone pro version without the notch.

huawei-matepad-pro-artist-review-14.jpg
 
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You get price-increases in the UK because your currency has devalued massively over the last years.

Don't blame Apple, blame your politicians (or your neighbors who voted Leave).

Yes the pound sterling has devalued over the last few years but Apple still overcharge us U.K. customers and make up prices as they go along e.g. iPhone SE is $440 (inc 10% tax as an average) which equates right now to £328, yet Apple charges us £419! Practically all the other Apple products are priced like this, yet Samsung sell their products with the correct currency valuations e.g. galaxy 20 Plus is sold for £999 in the U.K. and $1,199 in the US. I understand that Apple is a US company so will look after their home market first, but we are being ripped off plain and simple, so I do blame Apple in this regard not U.K. politicians or brexit.
 
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What’s wrong with my 11 month old phone from last year did it stop working ? Why do people think phones are disposable after 1 year ?
Because people like bright, new, shiny things. Kinda like people who trade in their "still kinda new" cars every 1-3 years.
 
Yes the pound sterling has devalued over the last few years but Apple still overcharge us U.K. customers and make up prices as they go along e.g. iPhone SE is $440 (inc 10% tax as an average) which equates right now to £328, yet Apple charges us £419! Practically all the other Apple products are priced like this, yet Samsung sell their products with the correct currency valuations e.g. galaxy 20 Plus is sold for £999 in the U.K. and $1,199 in the US. I understand that Apple is a US company so will look after their home market first, but we are being ripped off plain and simple, so I do blame Apple in this regard not U.K. politicians or brexit.
Absolutely and people wonder why the Pro iPhones don’t sell so well in the UK. They are simply not competitive on price and it’s a huge turn off.
 
Yes the pound sterling has devalued over the last few years but Apple still overcharge us U.K. customers and make up prices as they go along e.g. iPhone SE is $440 (inc 10% tax as an average) which equates right now to £328, yet Apple charges us £419! Practically all the other Apple products are priced like this, yet Samsung sell their products with the correct currency valuations e.g. galaxy 20 Plus is sold for £999 in the U.K. and $1,199 in the US. I understand that Apple is a US company so will look after their home market first, but we are being ripped off plain and simple, so I do blame Apple in this regard not U.K. politicians or brexit.
Isn’t UK VAT 20%? That makes the SE £349 in UK vs £305 ($399) in US. The government imposes and gets to keep taxes, not Apple.

Mind, currency fluctuates quite a bit. The low this year (March 2020) was £1 = $1.15 so £349 would have been $402.

Samsung just sells their products cheaper in the UK vs US. Probably other companies as well.
 
Isn’t UK VAT 20%? That makes the SE £349 in UK vs £305 ($399) in US. The government imposes and gets to keep taxes, not Apple.

Mind, currency fluctuates quite a bit. The low this year (March 2020) was £1 = $1.15 so £349 would have been $402.

Samsung just sells their products cheaper in the UK vs US. Probably other companies as well.
Hi rui, we had this discussion before in another thread. Fair point about VAT at 20%, but its still not like for like, and UK customers have to pay more than the average American citizen. Saying that though, in my opinion Apple products overall are good value for the complete package that you get (high quality products, software, customer service, security and ecosystem).
 
Hi rui, we had this discussion before in another thread. Fair point about VAT at 20%, but its still not like for like, and UK customers have to pay more than the average American citizen. Saying that though, in my opinion Apple products overall are good value for the complete package that you get (high quality products, software, customer service, security and ecosystem).
True, Apple products generally cost more there but “ripped off” is a tad dramatic. The exchange rate has fluctuated significantly and the £ is stronger versus the $ compared to when the prices were initially set.

£349 (£419 - 20% tax)
£1 =
$1.15: $402
$1.20: $419
$1.25: $436
$1.30: $454
$1.35: $471


$478.80 ($399 + 20% tax)
£1 =
$1.15: £416
$1.20: £399
$1.25: £383
$1.30: £368
$1.35: £355
 
True, Apple products generally cost more there but “ripped off” is a tad dramatic. The exchange rate has fluctuated significantly and the £ is stronger versus the $ compared to when the prices were set.

£349 (£419 - 20% tax)
£1 =
$1.15: $402
$1.20: $419
$1.25: $436
$1.30: $454
$1.35: $471


$478.80 ($399 + 20% tax)
£1 =
$1.15: £416
$1.20: £399
$1.25: £383
$1.30: £368
$1.35: £355

The iPhone 11 Pro 64GB in the UK is currently $1372 in your money. That is including the 20% VAT that we have to apply to all products. It retails here at £1049 whereas in the US it’s $999. Do you guys add extra tax on top of that too? I would hope so as that’s the equivalent to £763 here which is a £286 ($374.25) difference in price.

I think where we pay more for hardware, we pay much less for data plans etc. I did read somewhere that the US impose restocking fees and connection fees, is that also correct?
 
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The iPhone 11 Pro 64GB in the UK is currently $1372 in your money. That is including the 20% VAT that we have to apply to all products. It retails here at £1049 whereas in the US it’s $999. Do you guys add extra tax on top of that too? I would hope so as that’s the equivalent to £763 here which is a £286 difference in price.

I think where we pay more for hardware, we pay much less for data plans etc. I did read somewhere that the US impose restocking fees and connection fees, is that also correct?
$999 is before tax price. Apple Store doesn’t charge restocking fees but carriers and other retailers do on cellphones.

I remember importing Blu-rays from Amazon UK when the 11 series was released. Iirc, £1 ~= $1.20 back then so £1049 for the 11 Pro would’ve been equivalent to ~$1049 (£874.17) without the VAT. At current exchange rate, that £874.17 is ~$1144 so that’s ~$95 (+ tax) difference purely due to exchange rate fluctuation.
 
$999 is before tax price. Apple Store doesn’t charge restocking fees but carriers and other retailers do on cellphones.

I remember importing Blu-rays from Amazon UK when the 11 series was released. Iirc, £1 ~= $1.20 back then so £1049 for the 11 Pro would’ve been equivalent to ~$1049 (£874.17) without the VAT. At current exchange rate, that £874.17 is ~$1144 so that’s ~$95 (+ tax) difference purely due to exchange rate fluctuation.
How much tax is added to the $999 for example, just to get a real sense of the difference?

The UK government have been accused of giving Apple huge tax breaks recently but sadly Apple have never passed this advantage back to the loyal consumer here.
 
Highest tax rate in the US is Tennessee at about 7.5%, but these are some states that have no tax at all from what i have read. So a savvy American, probably goes on road trips to said states on shopping trips and saves a lot of money. You guys are so lucky. On top of that you get massive discounts on amazon etc.
 
Highest tax rate in the US is Tennessee at about 7.5%, but these are some states that have no tax at all from what i have read. So a savvy American, probably goes on road trips to said states on shopping trips and saves a lot of money. You guys are so lucky. On top of that you get massive discounts on amazon etc.
That’s probably state sales tax only. Several areas have additional county and municipal sales tax. For example, most cities surrounding Los Angeles City is 10.25% with some localities even higher, plus there’s CA recycling fee. There may not be sales tax in a few states but people are still required to pay use or property taxes. That’s pretty inescapable for high ticket items (e.g. vehicles).

The 20% VAT goes straight to the government despite whatever income tax breaks Apple may enjoy (US gov’t probably gives Apple those, too). The after VAT/sales tax cost isn’t really a good comparison since Apple doesn’t pocket the tax anyway.

Think of it from a seller’s perspective. You sell an item for 500 tax inclusive regardless of tax rate in the location. In an area with 0% VAT/sales tax the seller pockets 500, with 5% VAT/sales tax ~476, with 10% VAT/sales tax ~455, with 15% VAT/sales tax ~435 and with 20% VAT/sales tax ~417.

Samsung chooses to take the tax and potential exchange rate hits. Meanwhile, Apple chooses not to.

Mobile plans are expensive here, too. I pay ~$2000/yr for 4 lines purely for service. The devices cost extra.

Besides, tech might be cheaper here in US but we pay through the nose for healthcare.
 
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I don’t think any one thing would stop me—more like a combination of things. If they release with a smaller battery that results in less SOT and gives us a price hike and provides no charger, something like that would turn me off.
 
Lack of USB-C/TB would be it for me. I am a little fed up of having one device out of two dozen that needs it’s own special cable.
 
Quite frankly, a high price will definitely shy me away from buying the 12. I planned on getting the 6.1” 12 Pro if I made the jump. I switched to Verizon from AT&T lately, and I got gift cards that cover $550 of the phone and selling my current XR could cover the rest. However, if it is 64GB base storage, I may also pass and just wait for next year, when 5G will be more widely available and a high likelihood of 128 bases exist.
 
price, apple is overcharging on storage memory way too long now. I don't care how fast you can trasnfer against micro sd cards; when majority of the time you barely have enough space for multiple 4k 60fps videos. Seriously a scam to get you to pay for icloud
 
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