Well, I have a somewhat different perspective.
I live in Brazil and I have had several iPhones. But now they are getting incredibly expensive here without adding too much to the experience.
A base iPhone XS sells for some USD1,400 here (after the a great price reduction following the U.S. release of the iPhone 11, which is yet to launch here; it was over USD2,000). It is very expensive, and it comes with only 64 GB of storage. In terms of local currency, the iPhone has suffered a much steeper price variation, and it now costs 5x more than it used to, thanks to an unfavorable exchange rate, heavy taxes, and Apple’s greed.
You may say that I can buy an iPhone in the U.S. and avoid paying Brazilian taxes, but this is not entirely true. Since the iPhone XS/XR, all U.S. models lack support for LTE Band 28, which is heavily used here in Brazil (which is strange, as the iPhone X sold in the U.S. supports Band 28). So, the option is to buy one here.
But a Samsung Galaxy S10 is selling for as low as USD800, and it comes with 128 GB. The Galaxy Note 10 and 10+ is selling for USD1,150 and USD1,350, respectively. Still cheaper, despite being brand new.
And we have models which are not even available in the U.S. The Samsung Galaxy M30 is selling very well here, and I have one as my second device. It has a weak processor, no wireless charging, and plastic on the back. But honestly, it has a great 6.4” AMOLED screen, which is superior to the one in the iPhone 11. And it has a 5,000 mAh battery, which makes it very reliable as it lasts all day. I can use it to call an Uber late at night when the battery in my iPhone X is already dead. And it has 64 GB of storage and a smaller notch than the iPhone 11. And it is selling for less than USD250. You can find it cheaper in India, but it is already a bargain here.
Add to that that I have had some reliability issues with my iPhone X. After a year and a half of use, the touch screen simply died, and Apple agreed to replace it at no cost, apparently because this is a common issue. I also found out that Face ID is not working due to a problem in the front camera, and the sound is also defective. There is no way to fix it, and Apple offered me a replacement iPhone for USD875 in exchange for my defective one.
So, while you can say that Face ID is better than whatever face recognition system a low-end Android phone may have, at least this last one works.
The iPhone is a better device, for sure, but Apple is trying hard to move me away from it, by charging exorbitant prices and delivering less than the competition.
For the first time in years, I am not sure that my next phone will be an iPhone.