Yes that is a big problem for me. I dont know how i survive in a subway on every morning... it is a real problem. Everytime im going pull out my 6S+ i need to debate in my mind, is it possible that other people become confused when they see me having an enpensive automatic watch around my wrist but not having the latest gold-painted iphone but only the old model. Then i always reliaze that my watch is under the sleeve and even if they see the watch, 99,9% of them wont know that watch is as expensive as much as their monthly salary. Then im thinking to buy an unexpensive apple watch and keep my sleeves up. im absolutely depressed and not going to survive the rest of the day without going to a coffee shop and reading news from my brand new rosengolded macbook pro wearing airpods while drinking my over expensive tastless soya-latte just to be noticed... and no one really cares still. Not sure if i should glue the new apple watch on my forehead, would that help?