Well for those that act like there is nothing that can be done. There are options other than completely leaving. I for one do not use Apple's ecosystem. One thing you can do is discontinue Apple services. OneDrive is an excellent alternative and it has applications for all Apple products. I have never used iCloud simple because when it debut is was extremely limited compared to OneDrive and DropBox, which is another alternative. In addition I use Amazon music, also available on all Apple products. You don't have to completely leave Apple to send a message. Now there is nothing, short of never updating that you can do about the intrusive software on your devices, but you can stop using the services that it supposedly it is using to flag items with.