I’m starting to think perhaps i’ll either have to keep phones longer than 2 years or consider an alternative to the iPhone. I can’t see any other way to absorb this rising cost? It’s very frustrating as the experience remains the same but the hardware is potentially doubling in price in my country. UK carriers are not doing much to help other than marketing £70 p/m contracts as ‘exciting’.
As we enter an era of stagnation and evolution in the smartphone hardware world (ignoring fluff pieces like Face ID, etc) and as commented on by Google during the Pixel 2 Launch, perhaps we are now seeing the start of the shrinking of the gap between "good enough" and "premium" and this is where apple are making moves for the future with their recent pricing and model structure.
In IOS, The Iphone 6 is good enough for the vast, vast a majority of users. Seriously, it probably does too much for some. Apple know this. The users know this and the carriers know this.
Same for Android with the S6, M10, G5 etc.
Nobody needs to upgrade yearly anymore. Nobody really needs to change phones when they are paid off. Phones can be used until end-of-life of the unit.
I notice reviews are focusing more and more on the camera qualities of new phones. I believe this is because it is the only real smartphone function left that a user can notice any tangible differences. (Again with this, most common users are just "Meh, it takes pictures...")
My smartphone lifespans since my 1st device in 2009:
Iphone: 12 months
Iphone: 18 months
HTC: 18 months
HTC; 24 months
Samsung: 27 months (current device, no current plans to change)
(As it happens, i don't really see any major functionality improvements since i moved from the Iphone.)
So, as we keep them longer, and the boundaries blur, companies will need to do something to keep revenue up and differences obvious.
Apple are obviously going down the premium manufacturer route. Charging high prices for fit and polish
Samsung with the S and Note series as well,
But there is a huge middle ground which is opening up. A place where The tech is good enough, the price affordable, and the longevity un-compromised. Apple have thrown in the SE here, but it is my belief its really only aimed at Apple fans. It is not a high selling device. Apple sell old devices (like the 6S) but again they are not really a targeted product. They are there to get the most out of the tooling costs of each model.
The rising star in the future of this middle ground may be the likes of the Samsung A series. These are phones with the best features of the flagships, but at a significantly reduced cost. They are a workman series. Good enough and cheap enough for most, but with a good name behind them and good support and aftercare.
the era of the flagship is ending. We are moving into the era of ubiquity and value for money. We no longer need the flagship to have a reasonable user experience. Good enough is good enough.
The average person cannot and will not afford $1000 smartphones.