Phones becoming the next "wow" thing is a thing of the past. Right now, there isn't much you can add to them. Phones already provide experiences that weren't possible before. Furthermore, they can't offer what isn't there to benchmark, like a laptop.It's mature technology at this point, so changes are necessarily going to be incremental in most years going forward. No one is forcing anyone to upgrade.
What I wish, though, is that Apple would use the EU decision as an opportunity and would get USB-C into its phones ASAP. For me, that alone would be a worthwhile upgrade.
Hence, we are now getting iterative upgrades.