I think the root of it is simply Apple used to be unquestionably better, and now the competition has caught up and it's more a matter of preference. Apple still does things extraordinarily well, the design of the a9 processor is fantastic they get a lot of performance per core, the software is well optimized that 2gb of ram is fine, is very efficient that 2,750 mah battery gets amazing battery life, the screen quality and lamination is top notch that it's one of the better screens available on a phone, and the nano coating of the electronics provides nice protection if you accidentally get the phone wet. All in all, it's a great package and among the best phones out.
But, imagine that Apple had doubled the cores of the amazing a9, imagine the multitasking if the ram was doubled, imagine battery life if that efficiency was powered with a 3,600 mah battery, imagine how good that screen would be if everything else was the same but the resolution was increased, and if on top of that nano coating it also has gaskets and water proof ports? Imagine ios exactly as it is, but with the ability to use icloud drive as the file manager for the phone, themes for the homescreen, the ability to put icons anywhere, and widgets too?
Now, instead of talking about the iphone as being among the best, it would unquestionably be the best phone again, and that's what we want, we want all these great features coming out on android to also be available on the iphone, we want the best of both worlds and apple is really the only one that can do that.
I think a lot of those things are spec sheet grabbers that don't necessarily offer the user a vastly better experience versus the cost associated. Remember - Apple is in the business of making money as well. They balance their profits with the technology they put out. I'm not naive, and I'm not pretending it isn't this way.
Apple balances the best optimization and engineering with hardware that is top notch but not bleeding edge. It's always been that way. And in many ways, a larger battery capacity isn't bleeding edge or revolutionary....its necessary (or was more so in the past) for many Android devices. Higher display resolutions go past the point of diminishing returns. Its basically a notch on a spec sheet - not something driving the customer experience.
If an iPhone came out with a 4k display, a 4000 mAh battery and 6 GB of RAM with a quad core processor what would that mean? Would that mean its the best phone on the market? Perhaps....but not necessarily.
I agree with you - its all about preference at this point. I'm not arguing that Samsung doesn't make great products - they have come a LONG way and have focused on efficiency and paring down their lineup a bit. The Note 7 software tweaks even from the S7 Edge look much nicer (icons are more uniform, menus look cleaner) and I fully expect it to be a great phone. That's why I'm buying one (by the way, I had asked this earlier when a poster used the 64gb Base model as an argument Samsung is "ahead" of Apple - that 64GB Note 7 costs $879 on my carrier. A 6S Plus 64gb? $849.)
My argument with many here is their blind dismissal of anything Apple does as marketing speak or not worthwhile. Look above at the last poster who responded to me - expandable storage, IP 68 rating, "a better spen", and always on display are more than enough for him to upgrade. (preface, these are rumors) Yet a dual camera system, potential water resistance in an iPhone, a better bluetooth chip, and a move away from an old port to a newer one which gives much better audio quality are dismissed.....I'm sorry, but thats absurd.
Apple doesn't focus on a spec sheet. That's the disconnect here - folks who care about those things are never going to understand why others buy iPhones and love them so much. It just won't happen because Apple thinks differently (forgive the reference) than Samsung or Google and those companies' fans. And make no mistake - this forum is full of folks who defend Samsung just like they bash me and others for doing with Apple.
That being said - Note 7 is only a few days away....it'll be replacing a OnePlus 3 for me, which I have had a great time with. Really impressed with the Note 7 design as when I heard it would be curved I assumed it would be like the edge or previous Samsung curved models and I am not a fan of those at all. I love the symmetrical design and it feels great in the hand. The curve is more about aesthetics than functionality - it seems Samsung finally figured that out, though they leave the function there for folks who use it. Along with the software tweaks I mentioned earlier it might end up being an Android device I keep for more than a few months. Certainly don't plan on upgrading to anything other than a Note from Samsung in the future - S4, Note 5, S6, S7 Edge....the Note is the best.
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What Apple lacks is ingenuity, which is really weird to be saying about them. I won't diatribe the usual "When Jobs was there", because he isn't and we all have to move on. But the ingenuity during those years was unparalleled. The iPhone, the ipad, the MacBook Air, the ipod, so many things which were just completely thinking outside the box, yet solving all the issues keeping those categories from growing. It's that ingenuity I'm seeing in Samsung, although I think that the Jobs era Apple still had much more ingenuity than anyone else. But I still see companies trying. Phablet too big? Lets curve the edges to make it narrower and not lose screen size. Need a projector with your phone? Motorola says let's do it. Need 1gb more RAM and different antenna lines, Apple is there for you.
I would like to see the next big thing, that something that makes me pull out my wallet without hesitation. I'm not saying that Samsung succeeded in this either, but at least they are trying.
It's these types of tired, lazy comments I'm talking about....come on man. You and I and everyone knows that's not anywhere near the top of the list when it comes to what will be different about the 7.....
But I will also say I expect this to be one of the more modest updates in recent memory. The 6 to 6S was easily the biggest S model upgrade Apple has ever done which will make the change from 6S to 7 look that much worse.
But still.....new bluetooth chip, lightning audio, water resistance, better cameras including dual camera system....those are all pretty great things and much more than what you're making it sound like.